Rapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend optimum performance, the finest fabrics and modern style. At Rapha, it’s our purpose to inspire the world to live by bike. But why? What does riding bring to our lives? It’s different for everyone but all of us at Rapha believe that life is better by bike. All of us believe that it’s never just a ride and it’s never just a job!
Our approach to building relationships through content, community and experiences allows Rapha to interact with our customers in a way that is both meaningful and authentic. Our passion and respect for the sport comes through most clearly when we are creating interactions that matter
We are seeking a Digital Marketing Executive to bring passion, pace and support across our digital marketing channels. You will be the creative driver and organiser across our campaigns, ensuring campaigns are running on-time, and to the standards of creative excellence expected of Rapha. As the main bridge between our creative and web teams, this is an exciting opportunity to play a key role at the world’s leading cycling apparel brand.
Key Responsibilities:
Supporting the day-to-day management of our digital marketing campaigns, including creative strategy, trafficking & reporting. You will be the main bridge between our in-house creative team and our ad-buyers, ensuring our high brand-creative standards are translated into exceptional digital marketing.
Owning our test-and-learn roadmap, helping to refine & define our ad-creative strategy to ensure we serve the right campaigns, to the right people at the right moment.
Collaborating with internal teams to create landing pages, optimise the user experience through our website, and manage the delivery of small website projects.
Working closely with our CRM team to manage and evolve our audience strategy, identifying segments to target across our full suite of ad platforms.
Acquiring & sharing insights online marketing trends, keep our strategies and channel mix ahead of the curve and competition.
Leading on our internal reporting, identifying red flags and opportunities week-to-week to optimise our digital marketing investments.
About you:
Possess exceptional organisational skills. Rapha serves a Global audience of passionate cyclists, across many regions, languages and campaigns. You will manage a high-volume priorities, campaigns and creative - so ability to organise and prioritise is key.
Previous knowledge of web analytics tools (e.g. Google Analytics, Meta Business Manager, Google Ads, etc.) with an analytical mindset and critical thinking
Show an excellent understanding of digital marketing concepts and best practices
Highly motivated clear communicator with strong interpersonal skills
Analytically minded, you will be taking large data-sets across our Global performance campaigns to identify red flags, opportunities and actions that will strengthen our strategy
- Experience in the media industry across client, agency or media owner side, with expertise covering:
Media and Communications planning background from brand to demand
A strong understanding of media reporting
Report writing and presenting skills
Excited to work as part of a fast pace and agile team
A desire to be an advocate for Rapha’s purpose to inspire the world to live life by bike
An appreciation for cycling
Working at Rapha
We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer.
- Flexible working hours
- Support ad-hoc remote working during the week - Minimum 3 days in office
- Free barista coffee and social drinks in the office
- Monthly department social events and quarterly office social away days
- We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle to cycling through our Getting Started Scheme.
- We offer all our employees a 50% apparel discount and a discount for family and friends
- An annual clothing allowance
- Free membership to the Rapha Cycling Club
- Company Pension Scheme
- Enhanced Parental Leave and Pay
