Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
As a Paid Social Manager, you will focus on brand investment in the upper and mid funnel to deliver on the brand media strategy and communications framework. You'll be at the forefront of redefining the brand's identity, crafting compelling campaigns that resonate with our audience. Every day is different, filled with creative brainstorming, trend-spotting, and engaging with a community that loves fashion as much as you do. It's a role where your innovative ideas can truly shine, making a tangible impact on the brand's journey and consumer perception
Key Responsibilities:
- Brand Media Management: Act as the subject matter expert for upper funnel strategies, proactively advising teams on best practices and innovation opportunities.
- Campaign Management: Lead the setup and optimisation of paid social campaigns across Facebook/Instagram, TikTok, Snapchat, and other social platforms. Identifying new and exciting ways to connect with our consumers.
- Strategy Execution: Implement the brand media strategy and communications framework, focusing on best in class upper and mid funnel strategies, testing new opportunities to bring the Asos brand to life.
- Creative Collaboration: Work with a creative strategist to ensure platform best practices and develop a test-and-learn roadmap. Collaborate closely with crossfunctional teams, including creative, performance, and media planning, to ensure campaigns align with the overall brand and business strategy.
- Campaign Launches: Drive exciting campaign launch moments, utilising shoot, talent and organic assets in paid media to deliver campaign goals.
- Performance Integration: Ensure connected customer journeys with our performance spend, aligning with broader business goals and KPIs.
- Reporting & Analysis: Conduct ongoing daily and weekly reporting, including budget monitoring and spend reviews.
- Competitor Analysis: Own the monthly competitor review process and stay updated with platform developments and industry best practices. Continuously monitor and test emerging social platforms and tools to ensure the brand remains at the forefront of innovation.
- Financial Management: Manage a multi-million pound brand social budget working with media planning and measurement teams to drive performance.
Qualifications
- Proven experience in Paid Social and Digital Marketing, with a strong understanding of the role of brand digital media and strategy from either agency experience or social-first in-house roles.
- Platform expertise: Strong knowledge of Meta, TikTok, Snap and Pinterest ad managers as well as Smartly for creative uploads and reporting.
- Analytical Skills: Ability to work with numbers and interpret data to drive decisions.
- Creativity: A creative thinker with a data-driven mindset, able to translate insights into compelling campaigns that resonate with diverse audiences.
- Industry Passion: A commercial mindset with a passion for the Retail industry.
- Technical Proficiency: Proficient in Excel for reporting and data analysis, and PowerPoint presentations.
- Communication: Excellent communication skills, with the ability to build strong collaborative relationships.
- Cultural Awareness: Ability to understand and adjust to differences between geographies and cultures.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
