To enhance brand visibility, engagement, and sales through strategic planning and management of organic and paid social media channels and influencer marketing programs, reporting to the Head of Marketing.
Roles & Responsibilities
Social Media Strategy Development
- Create and implement a comprehensive social media strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Head of Marketing.
- Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
- Create and implement a strong community management strategy.
- Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.
Content Delivery and Publishing
- Work closely with the Head of Marketing, Art Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best-practice.
- Develop additional engaging and on-brand content across TikTok, IG and Pinterest.
- Own publishing strategy and be responsible for all publishing.
- Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaigns.
- Day-day community management to ensure consistent interaction with the audience.
Paid Social Media Management
- Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
- Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.
Influencer Marketing
- Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Head of Marketing and in collaboration with the Marketing Assistant.
- Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.
Analytics and Reporting
- Utilize analytics tools to track performance metrics for both organic and paid social media efforts.
- Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategies.
Collaboration
- Work closely with the Head of Marketing, Head of Ecommerce, Marketing Assistant and Graphic Designer to ensure cohesive messaging and integrated campaigns.
- Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.
Deliverables
- Social Strategy: Annual organic social media and community management strategies.
- Content Calendar: Monthly calendar outlining planned posts and campaigns.
- Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
- Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.
Communication
- Weekly meetings to discuss strategy, performance updates, and upcoming campaigns.
- Ongoing communication through email and project management tools to ensure alignment with brand goals.
Requirements
- 3-5 years experience in-house managing owned social media channels at a similar fashion/culture brand
- Proven track record of managing social strategy and track-record of organic channel growth
- Experienced content creator and comfortable occasionally featuring in content
- organised, strategic and detail-oriented
- Excellent understanding of the Peachy Den brand and social-media landscape
