Marketing Analyst

Energym® • Full-time • Solihull, GB • 4d ago

Company Description

Are you ready to electrify your career and generate some serious buzz? At Energym, we're not just about manufacturing cutting-edge fitness equipment that transforms sweat into watts; we're about powering up the future, one pedal at a time. And now, we're looking for a high-voltage Marketing Analyst to help us amplify our impact. If you're charged with enthusiasm for data-driven strategies and have a current understanding of performance marketing trends, we want you to jump on board and help us convert kinetic energy into kinetic growth!

Job Description

What you'll be responsible for:

Data: As the powerhouse behind our data strategy, you'll manage and integrate data from Shopify, Hubspot and social (just to name a few) in order to paint a full picture of our marketing performance. Your insights will guide strategic decisions that lead to our marketing teams success across all platforms.
Campaign Management: You'll work with our team of specialists to use your data insights to inform our campaign calendar, crafting compelling personalised campaigns targeted for impact
Performance: From social media ads to email campaigns, you’ll ensure every campaign you deliver optimised for success. You'll critically analyse the performance of campaigns, identifying opportunities to optimise, facilitating changes to hit and exceedKPI's.
Insight: New marketing trends? Changing customer desires? New algorithms that drive campaign success? You'll be our resident know-it-all, and we'll love you for your uncanny ability to keep our marketing efforts ahead of the curve
Integrations & setup: Yes, our customer might start on Typeform or through a Hubspot email campaign, but that journey through to sale? You'll be responsible for ensuring a seamless journey, ensuring that our customer journeys, conversion paths and our channels, are optimised for driving sales & engagement.
Workflow automation: You'll be creating workflows to automate tasks such as lead nurturing, deal stage updates, customer onboarding & unlocking the true power of HubSpot.
Reporting: You're all about knowledge sharing, meaning you'll be producing reports that not only showcase our Marketing teams achievements but also highlight opportunities for optimisation. You'l build custom, live dashboards to monitor key metrics and our marketing performance, enabling us to understand both our forecasts and our actual outcomes.
Collaboration: You'll work with our marketing & sales teams to suggest actionable tactics and strategies to power further growth.

Qualifications

What you'll bring to the table

A proven, successful background in Marketing, Business Analytics, or a related field
Proven experience in navigating the currents of digital marketing, with a solid understanding of Shopify, Hubspot, and social media analytics.
Exposure to marketing analytics and an awareness of measurement methods and challenges for marketing
An analytical mind with great problem solving skills and a love of numbers
Commercial awareness and a proactive attitude to make a difference and drive impact
The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
Experience delivering in a high performing, data-driven analytics to support marketing campaigns
A hunger to learn, natural curiosity and a keen eye for detail
A strong sense of ownership and highly organised nature.

Additional Information

What You'll Get In Return

We've a shiny, new, custom HQ in Shirley where our Head of Happiness is often on site (Energym's pup, "Missy"!)
We're a great, friendly team (there's no room for politics here!) with an awesome culture (yes everyone says this, but we really do!)
Free on-site parking
Early finishes on Friday
Cycle studio & mini-gym on-site (lunchtime workouts nailed...).