Job Title: PPC Specialist
Location: Birmingham ONSITE – Friday (Work from home) Salary: £28,000
Join SquareSkills: Revolutionize E-Learning as a PPC Specialist!
Are you a results-driven PPC expert with a passion for digital marketing and a knack for creative collaboration? SquareSkills, a leading e-learning platform, is looking for a talented PPC Specialist to join our team in Birmingham. With a minimum of 3 years of experience in PPC, this is your chance to contribute to transforming education in the digital age. Experience in e-learning is a must, and familiarity with Google Ads and Paid Social will set you apart.
Your Role:
As our PPC Specialist, you will be at the forefront of managing and optimising paid campaigns that promote SquareSkills’ innovative online learning solutions. You will also coordinate with freelancers to produce engaging video content and leverage Adobe tools to design high-quality static creatives that support campaign success. Lead generation campaigns are a must and will be the primary goal of your efforts to convert prospects into engaged learners.
Key Responsibilities:
- Plan, manage, and optimise PPC campaigns across platforms like Google Ads and Paid Social.
- Use tools like Google Tag Manager and Search Console to enhance campaign performance and insights.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis.
- Collaborate with freelancers to produce compelling video content that aligns with campaign goals.
- Design visually engaging static assets using Adobe tools (e.g., Photoshop, Illustrator).
- Analyze campaign performance data and adjust strategies to maximise ROI and engagement.
- Work closely with internal teams to align PPC initiatives with SquareSkills' broader marketing objectives.
- Develop and execute SEO strategies to enhance organic visibility and complement paid campaigns.
- Perform technical SEO audits and recommend solutions for website improvements.
- Optimize on-page elements, including meta tags, headers, and content structure, for better search engine rankings.
- Research and implement effective link-building strategies to boost domain authority.
- Monitor SEO performance metrics using tools like Google Analytics and SEMrush.
What You’ll Bring:
- Experience: At least 3 years of hands-on PPC campaign management.
- Creative Skills: Proficiency with Adobe tools for designing campaign assets.
- Leadership: Experience managing freelancers and overseeing the production of multimedia content.
- Platform Expertise: Deep knowledge of Google Ads, Meta Ads, Tag Manager, and Search Console.
- Bonus: Prior experience in e-learning or a similar industry and familiarity with Paid Social campaigns.
- SEO Knowledge: Solid understanding of SEO principles, including technical and on-page optimisation.
- Mindset: Data-driven, innovative, and results-focused with excellent collaboration and communication skills.
Why Join SquareSkills?
- Be part of a mission-driven company that’s reshaping online education.
- Competitive salary of £28,000, depending on experience.
- Flexible hybrid working model to support your work-life balance.
- Exciting opportunities for career growth in a fast-evolving industry.
How to Apply:
If you’re ready to make an impact in e-learning and elevate your PPC and SEO career, we’d love to hear from you!
Job Type: Full-time
Pay: £26,743.50-£28,000.00 per year
Additional pay:
- Bonus scheme
- Performance bonus
Schedule:
Experience:
- PPC: 3 years (required)
- Google AdWords: 3 years (required)
Work Location: In person
Expected start date: 15/01/2025
