Performance Marketing Manager
Date Posted: 03/01/2025
Location: London
Job Type: Full time
Purpose
We need dynamic, collaborative and ambitious people, who are passionate about doing the right thing for our customers. Committed to fulfilling our purpose, to help people achieve a better later life.
Reporting to the Head of Demand Generation as part of a newly forming and growing customer team, this role will be dedicated to driving direct-to-consumer customer acquisition at scale.
You will play a leading role in the development and delivery of multi-channel media campaigns to reach & engage target audiences, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.
About the role:
- Develop and implement multi-channel campaigns to reach & engage target audiences and drive customer acquisition at scale, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.
- Day-to-day relationship management of relevant agency partners (media & communications)
- Work with the Marketing Effectiveness Manager to ensure campaigns are set-up for tracking and ongoing performance monitoring
- Lead performance monitoring against target KPIs (inc. Investment, CPM, CTRs, CPA, ROAS), to identify and manage delivery of campaign optimisations to drive investment, cost per acquisition and lifetime value improvements
- Work closely with relevant stakeholders (Customer Insight & Product) to refine customer segmentation/audience profiles, mine analysis and trends of customer behaviour to test and optimise Demand Generation campaigns
- Support annual and quarterly planning cycles, refining channel planning and commercial targets
- Support analysing market trends and consumer insights to inform marketing channel campaigns
- Day-to-day task management for the Demand Generation Customer Marketing Executive
Qualifications / Certifications (desirable not essential)
- Degree in an appropriate qualification, such as Marketing or Business
Skills and Experience
- 4+ years experience in Performance Marketing inc. managing Paid Search, Social, Programmatic & Affiliate & SEO campaigns
- Experience in data analytics
- Experience in a Customer and/ or Marketing team
- Marketing campaign planning and execution
- Performance Marketing campaign management
- External agency management
- Dynamic, collaborative and adaptable with a customer-centric mindset
- Proven experience with relevant computer packages (Excel, Word, Powerpoint)
Company Benefits
- A Competitive Salary, Pension Scheme and Life Assurance
- Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday
- Private Medical Cover and Income Protection, just in case
- A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets
- Opportunity to progress within your career both in-role and within the company
- FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site)
- A variety of Employee Funded Benefits available to you via our Online Benefits Portal
- Plus, several additional purchase options available for you and your loved ones
