Job Overview:
Hillhead Sports Club is a multi-sport membership club based in the west end of Glasgow, and this year we celebrated our 100th year of great sport being played at our Hughenden home. Founded as a memorial trust after the first world war, we are seeking a talented Freelance Digital Marketing Specialist to manage our digital presence and support our drive for growth, including memberships. The ideal candidate will have a passion for all things marketing and technology, with experience in various digital marketing techniques. As a freelancer, you will work closely with our team to design, implement, and manage online content and campaigns that align with our goals.
Main Duties and Responsibilities
- Under the direction of HSC, lead the development, implementation, and ongoing management of a cohesive, overarching and integrated club-wide approach to how we communicate with our members, sponsors, and funders.
- Develop and execute digital marketing strategies: Plan and implement comprehensive digital marketing campaigns across multiple platforms, including SEO, SEM, email marketing, social media, and display advertising.
- Manage social media platforms: Create and manage social media content (e.g., Facebook, Instagram, X) to increase engagement, grow followers, and drive conversions.
- Optimise website and content for SEO: Perform on-page and off-page optimization, conduct keyword research, and improve website performance to increase organic search visibility.
- Paid advertising management: Set up, manage, and optimise pay-per-click (PPC) campaigns on Google Ads, Facebook Ads, or other ad platforms.
- Email marketing campaigns: Design and manage email campaigns, from list segmentation and campaign setup to analysing open rates, click-through rates, and conversions.
- Content creation and optimization: Work with our existing content creators to ensure the delivery of high-quality, optimised blog posts, articles, infographics, and videos that engage target audiences.
- Analytics and reporting: Monitor campaign performance using Google Analytics and other tools. Provide detailed reports and analysis of digital marketing activities, making data-driven recommendations for improvement.
- Stay updated on digital trends: Keep up with the latest developments in digital marketing trends, tools, and best practices to enhance the effectiveness of marketing efforts.
Knowledge, Skills, and Experience
- Proven experience as a digital marketer, with at least three years of experience in digital marketing roles (freelance experience preferred).
- Proficiency in key digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, Hootsuite, SEMrush, Ahrefs, or similar.
- Strong knowledge of SEO, SEM, PPC, social media advertising, and email marketing best practices.
- Experience with content management systems.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work independently, meet deadlines, and deliver high-quality work under minimal supervision.
Preferred Skills:
- Experience with graphic design tools like Canva, Adobe Creative Suite, or similar.
- Basic knowledge of HTML, CSS, or web design principles.
- Experience with A/B testing and conversion rate optimization.
- Certifications in Google Ads, Facebook Ads, HubSpot, or similar platforms are a plus.
- An interest in sport and recreation is advantageous
Work Hours & Pay:
- Freelance position with flexible work hours.
- Estimated 2-4 days per month
- Day rate based on the scope of work, project length, and experience.
Applications:
- Send CV and covering letter to board@hillheadsportsclub.com by 31/01/25 closing date.
Job Type: Freelance
Pay: £200.00-£300.00 per day
Education:
- Certificate of Higher Education (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Work Location: Hybrid remote in Glasgow G12 9XP
Application deadline: 31/01/2025
Reference ID: HSC/DigiMark25
Expected start date: 17/02/2025
