Overview
We are seeking a talented and results-driven PPC Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital advertising, with a particular focus on Google Ads and social media management. As a PPC Specialist, you will be responsible for developing, implementing, and optimising paid search campaigns to drive traffic and conversions for our clients. This role requires analytical skills, creativity, and the ability to work collaboratively within a fast-paced environment.

Responsibilities

Develop and manage PPC campaigns across various platforms including Google Ads and social media channels.
Conduct keyword research and analysis to identify opportunities for campaign optimisation.
Monitor campaign performance, providing insights and recommendations for improvement based on data analysis.
Utilise tools such as Google Tag Manager and DoubleClick to track campaign effectiveness and ROI.
Collaborate with the SEO team to ensure alignment between paid and organic strategies.
Manage media buying strategies to maximise budget efficiency and reach target audiences effectively.
Create compelling ad copy that resonates with target markets while adhering to brand guidelines.
Stay updated on industry trends, best practices, and emerging technologies in digital advertising.

Qualifications

Proven experience in PPC advertising with a strong understanding of Google Ads and social media management.
Familiarity with campaign management tools such as DoubleClick is highly desirable.
Experience in media buying and optimisation techniques to enhance campaign performance.
Strong analytical skills with the ability to interpret data and make informed decisions.
Knowledge of SEO principles and how they integrate with paid search strategies is advantageous.
Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
A proactive approach to problem-solving and the ability to work independently as well as part of a team.

If you are passionate about digital marketing and have the skills necessary to excel in this role, we encourage you to apply for the position of PPC Specialist.

Job Type: Full-time

Pay: £20,000.00-£30,000.00 per year

Additional pay:

Bonus scheme

Benefits:

On-site parking

Schedule:

8 hour shift
Monday to Friday

Experience:

PPC: 2 years (required)
Google AdWords: 2 years (preferred)

Work Location: In person

Homeshield Scotland

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PPC Specialist