Job Description
The Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building. The successful candidate will be responsible for leading a team to optimize NIQ’s portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.
This role has a significant strategic and operational impact on the future growth of NIQ. The Global Marketing Leader will drive key initiatives in demand generation shaping how NIQ engages with customers and influences the market on a global scale. This role requires an individual with a proven track record of both strategic and tactical expertise.
Key Responsibilities
- Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies. Provide consultation on innovative marketing campaigns to the leadership team designed to drive awareness and build long-term demand generation
- Direct the creation and execution of external marketing campaigns, ensuring the effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation, ensuring a strong pipeline of qualified leads, and optimizing marketing effectiveness across digital, social, and traditional media channels
- Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies
- A dynamic and savvy operator who can collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets. As well as build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion
- Set strategic direction and drive execution across multiple initiatives with notable risk and complexity
Capabilities
- Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization
- Strong expertise in demand generation, external marketing, and brand strategy
- Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices
- Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies
- Ability to navigate complex business environments and provide actionable insights that influence strategic decisions
- Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus
- Strong problem-solving skills with the ability to identify innovative solutions to challenges that have broad business impact
- High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders
- Demonstrated ability to collaborate with diverse teams and external partners to deliver results
Key Qualifications
- University Degree (Master or higher) in marketing, communications, business management or equivalent experience
- 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry or at marketing agencies with respective clientele
- Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results
- Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
- Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising
- Language Fluency and Proficiency in English
Core Competencies
- Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach
- Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
- Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
- Ability to operate and lead in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure
- Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
- Outstanding communication skills, ability to craft messages that resonate with the target audience and elevate the NIQ Brand
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
