Job Summary
Natterbox is seeking a highly driven Global Demand Generation Manager to architect, execute, and optimize scalable demand generation campaigns. With a strategic focus on organic and perpetual digital programs, this role will build innovative, account-based strategies to increase deal sizes and enhance customer engagement. The ideal candidate will thrive in a dynamic environment, leveraging digital tools and growth led strategies to support Natterbox's evolution.
Requirements
Core Responsibilities
- Develop and Execute Global Demand Generation Strategy: Build a comprehensive demand generation strategy that supports Natterbox's global sales and marketing goals, balancing digital, ABM, and offline approaches for optimal engagement
- Digital Marketing: Lead digital marketing efforts across paid search, social, display, and content syndication, including hands-on campaign management and vendor oversight to maximize ROI
- Organic Growth Initiatives: Create and execute organic marketing strategies, including SEO, content marketing, and social media, to drive brand awareness and engage prospects through relevant, value-driven content
- Account-Based Marketing (ABM): Design and execute targeted ABM campaigns tailored to specific high-value accounts, leveraging insights to personalize outreach and build pipeline for key segments
- Campaign Management: Plan, launch, and optimize multi-channel campaigns that incorporate organic, paid media, digital outreach, content marketing, ABM, and offline events to generate high-quality leads and pipeline growth
- Event Marketing: Manage demand generation activities tied to global offline events, including conferences, webinars, and in-person experiences, ensuring alignment with broader demand generation and ABM goals
- Sales Alignment: Partner closely with sales teams to ensure alignment on lead quality, pipeline targets, and campaign follow-up processes. Maintain open communication to adjust strategies based on feedback and results, particularly for ABM initiatives
- Budget Management: Own and allocate the demand generation budget, ensuring maximum return on investment across campaigns, ABM initiatives, and events
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years in demand generation or growth marketing, preferably in SaaS or tech industries
- Proven expertise in building and scaling digital-first demand generation strategies
- Demonstrated experience with ABM, SEO, and digital media buying
- Strong ability to align campaigns with evolving sales models, such as PLG and indirect sales
- Proficiency in marketing technology, including Pardot, Salesforce, and ABM platforms
- Analytical mindset, with a strong capability to optimize performance metrics
Personal Attributes
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
- Strong analytical mindset with a strong desire to test and learn
- Self-starter mentality and a team player who thrives working across global and cross-functional teams
- Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects
- Big picture thinker who does not hesitate to dive into details with strong quantitative skills and ability to translate data into insights and measurable results
- Flexible and adaptable to changing business needs
- Demonstrable listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes
Benefits
What we offer you in return
Alongside a competitive salary, we offer a great range of benefits
- 25 days holiday to 30 days (excluding public holidays)
- Private health insurance - after probation
- PerkBox giving a range of personalised benefits
- Enhanced parental pay
- Pension
- Cycle to work
- EAP via Vivup
Should you require any additional support with your application or need us to make any adjustments for you, please contact our People team HR@natterbox.com
- Due to the Christmas holidays there may be a slight delay in reviewing and processing your application***
