Digital Marketing Officer

VMA GROUP • Full-time • St Albans, GB • £45,000 / year • 3d ago

Digital Marketing Officer

Exclusive opportunity for a Digital Marketing Officer to join a UK membership body on a permanent basis.

Reporting into the head of Digital, the successful candidate will work as part of a wider marketing team and be primarily focused on CRM/Email and managing website content.

1 day a week in St Albans office, 4 from home

Key Responsibilities:

Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform
Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events
Segment email lists and track and analyse email performance
Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines
Embed forms, surveys, and other interactive elements to enhance user engagement and data collection
Work closely with internal teams to support the launch of new projects or initiatives
Provide training or support to team members on email marketing tools or website updates as necessary
Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity
Assist in ad-hoc marketing projects or campaigns

Skills & Experience:

Proven experience in email marketing and campaign automation, Salesforce CRM/ Salesforce Marketing Cloud and Umbraco
Strong written and verbal communication skills
Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms
Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms
Strong understanding of GDPR and email marketing compliance standards
Familiarity with HTML/CSS for embedding and troubleshooting forms or web content is a plus
Analytical mindset with experience using tools like Google Analytics, Tableau, or similar platforms
Exceptional organisational skills and attention to detail
Experience of maintaining large, complex websites, including approving content, making sure in-house web guidelines are followed, and generally supporting a range of content creators within the organisation
Knowledge of modern content good practice and experience of working with colleagues to create easy to find, easy to understand content for a complex organisation’s website
Knowledge of digital marketing tech

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

Competitive salary and benefits package
Opportunity to go permanent
A collaborative and innovative work environment
Flexible working hours and potential for remote work
Generous pension & holiday

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.