Are you looking to drive impact, spark change, and create paid campaigns that matter, then this role across our portfolio of brands could be for you.
Who we are
The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.
We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business.
We’re just over three years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.
IMA Boutique Agency of the Year 2024 - GOLD
IMA Best Use of a Small Budget 2024 - GOLD
IMA Best Fashion/ Beauty Campaign 2024 - BRONZE
Prolific North 2024 Best Health Campaign
Prolific North 2024 Best Influencer Campaign
IMA Boutique Agency of the Year 2023 – BRONZE
The Role
As a Paid Social Manager, you’ll play a key role on the strategy, execution, and optimisation of paid social campaigns across platforms like Meta, TikTok, Google, and others. Your focus will be on delivering outstanding performance, staying ahead of trends, and ensuring our clients' goals align with our mission to drive positive change. If you're passionate about making a difference, love data-driven storytelling, and thrive in a collaborative environment with excellent growth opportunities, then this is the role for you.
What you'll be doing:
- Strategic Vision: Lead long-term account strategies that drive growth, expansion, and high-impact results.
- Client Services: Cultivate trusted relationships providing clear communication and reporting.
- Campaign Management: Manage campaigns from inception to reporting, including ad copy creation, targeting setup, and A/B testing.
- Team Mentor: Nurture, grow and inspire junior team members, working alongside the Head of Paid, with a collaborative & supportive approach to training and development.
- Industry Insight: Champion the latest tools, trends, and ideas to keep campaigns fresh and relevant.
- Advanced Analytics: Turn complex data into clear insights that steer campaigns toward success, improving ROI and achieving campaign KPIs. Weekly & Monthly Client Reporting this on a weekly and monthly basis to client in to deliverables to improve performance.
- Team Player: Work closely with creative, account management, and analytics teams to ensure campaigns are impactful and cohesive.
Who we're looking for:
- Experience: Minimum of 3 years of experience in paid social marketing, with a strong record of managing and expanding high-growth accounts.
- Platform Knowledge: Proven experience in managing paid social & performance campaigns across platforms. Ideal: 2 years Google ads experience, Essential: Meta, Desired: Pinterest, Snapchat, TikTok, Klaviyo, but happy to consider those who don’t meet all requirements but willingness to learn.
- Data Driven: Passionate about diving into data and immersing yourself in identifying trends and patterns and what they mean.
- Strong Financial Acumen: Excellent knowledge of budgeting and forecasting to meet both client and company goals.
- High-Level Presentation Skills: Expertise in creating and presenting client pitches, strategic reports, and growth strategies to senior client executives.
- In-depth Industry Knowledge: Deep expertise in paid social marketing trends, analytics, and social platform advancements; able to anticipate and respond to market shifts.
- Advanced Project Management: Experience in managing complex, multi-faceted projects with a high degree of organisation, prioritisation, and attention to deadlines.
- Analytical & Results-Oriented: Expertise in using advanced analytics to track campaign success, extract actionable insights, and advise on performance improvements.
Our Perks
- Hybrid remote working
- Monthly Travel Budget
- WFH allowance
- Monthly Wellness budget
- Company bonus scheme
- Company pension scheme
- Flexible hours: We trust our team to get their work done on their schedule, outside of core working hours.
- Opportunities to grow within a fast-growing agency.
- A culture that values open-mindedness, where ideas are welcomed.
- The chance to work with charitable organisations, raising funds and giving back
- Regular team socials to celebrate wins and connect.
- 25 days holiday allowance (plus bank holidays)
️ Tools
Everyone’s welcome
- We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic
If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.
