Job Title: Email Marketing Specialist
Location: Halesowen, On site
Hours: 09:00 - 17:00
Salary: £25k - £30k
Benefits: Exclusive automotive discounts, profit share, extra holidays based on length of service, 28 days of leave plus bank holidays
About Autoserve Ltd.
Autoserve Ltd. is a leading fleet management company, providing businesses with access to a comprehensive UK-wide garage network and a suite of vehicle management solutions. We pride ourselves on offering exceptional service, innovative products, and a customer-centric approach that supports businesses in keeping their fleets moving efficiently.
The Role
As an Email Marketing Specialist, you will take the lead in crafting and executing impactful email campaigns that drive engagement and conversions. Your expertise in platforms like Mailchimp will be instrumental in enhancing our digital marketing strategy, with a strong focus on performance and ROI.
Key Responsibilities
- Develop and manage targeted email marketing campaigns using Mailchimp to achieve business objectives.
- Segment customer data to create personalised and impactful email journeys.
- Monitor, analyse, and report on campaign performance to optimise for improved engagement and conversion rates.
- Collaborate with the creative and content teams to deliver on-brand messaging and visuals.
- Work closely with the digital marketing team to align email campaigns with broader marketing initiatives.
- Stay updated on the latest trends and best practices in email marketing to ensure campaigns remain innovative and effective.
What We’re Looking For
- Proven experience in email marketing, with expertise in platforms like Mailchimp.
- Strong analytical skills and the ability to use data to improve campaign performance.
- A creative approach to crafting email content that resonates with target audiences.
- Familiarity with e-commerce or performance marketing is a bonus.
- Self-motivated, detail-oriented, and capable of thriving in a hybrid or remote working environment.
