PPC Manager

JPN Enterprises Ltd • Full-time • Slough, ENG, GB • £25,000 - £35,000 / year • 3m ago

Position Overview:

The PPC Manager will be responsible for creating, optimizing, and managing pay-per-click (PPC) campaigns with a focus on Amazon Advertising. The ideal candidate will have a proven track record of driving sales growth, improving ROI, and scaling campaigns in the Amazon ecosystem. This role requires a deep understanding of Amazon’s advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display, as well as a strong analytical mindset to track, analyze, and optimize campaign performance.

Key Responsibilities:

Amazon PPC Management: Develop, execute, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive sales and maximize ROI.
Campaign Optimization: Continuously monitor and optimize campaigns to improve key performance metrics such as ACoS, CTR, CPC, and conversion rates.
Keyword Research: Conduct extensive keyword research to identify high-converting and relevant keywords to target in campaigns.
Budget Management: Manage and allocate budgets across campaigns effectively to ensure maximum profitability.
Performance Analysis: Analyze campaign performance using Amazon’s advertising dashboard and third-party tools. Provide detailed reports and insights to guide strategy and decision-making.
A/B Testing: Develop and implement A/B testing strategies to improve ad performance and product listing conversions.
Competitor Analysis: Keep track of competitors’ advertising strategies and adjust campaigns accordingly to maintain a competitive edge.
Collaboration: Work closely with the product and marketing teams to align PPC strategies with broader business goals.
Stay Updated: Keep up-to-date with the latest trends and best practices in Amazon advertising and the broader e-commerce landscape.

Qualifications:

Experience: Minimum 3 years of experience in PPC management, with at least 2 years focused on Amazon Advertising.
Technical Skills: Proficient in using Amazon Seller Central, Amazon Advertising Console, and relevant PPC tools (e.g., Helium 10, Sellics).
Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
Detail-Oriented: Meticulous attention to detail with strong organizational skills.
Proactive: A self-starter who is capable of working independently and as part of a team.
Certifications: Amazon Advertising Certification is a plus.