About the Role
Sense is recruiting for a Copywriter & Content Producer to join our fantastic Brand and Content Team in Kings Cross, London on a hybrid basis.
As we head into our 70th anniversary year, our ambitions are bolder than ever. We want to reach and support more disabled people across the country to create a world where all disabled people are included and connected, no matter what. This role is responsible for producing multi-channel content in numerous formats and writing compelling copy that increases engagement, to help make our bold plans a reality.
The Brand and Content Team manages content production for departments across the organisation, whilst also creating content to meet our own strategic goals. You’ll play a key role in this by shaping the creative and strategic direction of content to meet the needs of organisation wide activity, identifying content development opportunities, producing engaging copy and ensuring our brand is consistently represented.
You’ll work closely with colleagues in the team and be a point of support for colleagues around the organisation, to ensure effective production of relevant and engaging copy and content that works.
The main duties and responsibilities include:
- Plan, write and edit copy to deadline for use across a broad range of digital and offline media. Copy that is audience-centred, accessible and always reflects our tone of voice.
- Editorial and end to end production responsibility for our twice-yearly magazine, Talking Sense, and Sense impact reports.
- Quality check and consult on all external content and communications (graphic, video and editorial), ensuring it is accurate, accessible, inclusive, engaging, diverse, on brand and aligned with our strategic organisational objectives.
- Support in the development and management of the team’s content calendar, anticipating, planning and identifying new content development opportunities.
- Interview people from our disabled community, getting to the heart of their stories and Sense’s role, and bring their stories to life to embed across numerous channels.
- Manage the annual content plan which brings Sense’s impact to life, ensuring it aligns with the wider content strategy and organisational priorities.
- Manage our asset management system and make content recommendations, including oversight of our photography collection.
- Work closely with the Storyteller Lead to consult on consent processes, advise on content formats requiring consent, and oversee and respond to changes in consent across our content.
- Manage external suppliers involved in content production.
- Work closely with the Head of Brand and Content to develop, implement and evolve an integrated content strategy that supports the organisational strategy.
- Work closely with our Brand Manager to protect, champion and develop our brand messaging, tone of voice, and house style guide.
- Project manage content development jobs from concept to delivery where required, keeping stakeholders updated on project progress.
- Collaborate on video projects including script and concept development, and produce accessible elements such as descriptive transcripts.
To succeed in this role, you will have:
- Experience working in a content, creative or digital team, in-house or at an agency.
- Excellent written English: ability to write and edit compelling, accessible, and concise copy for different audiences, including people living with complex disabilities, supporters, professionals, partners and colleagues.
- Experience writing targeted copy for specific audiences and communication channels.
- Ability to think creatively about content solutions to meet audience needs as well as organisational goals.
- An understanding and awareness of content trends, digitally literate and social media savvy with strong knowledge of content tailoring for different digital channels.
- Working across the creative and content development process including scoping, brief writing, concepting, scheduling, creative reviews and production.
- Proven knowledge of producing accessible and on-brand content in a wide range of formats for a variety of digital and offline channels.
- Confidence working with stakeholders to scope and understand their strategic goals and priorities, and creating effective high-quality content to meet such objectives.
- Experience working with external agencies or freelancers, including photographers and graphic designers.
- Experience interviewing case studies to bring sensitive stories to life for numerous channels.
- Ability to spot a strong story lead and conduct interviews with a wide range of people for writing compelling stories.
- Strong proofreading skills and a great eye for detail.
- Ability to build effective relationships and work collaboratively with colleagues across the organisation, people living with complex disabilities and with external stakeholders.
- Professional and diplomatic approach with people at all levels, with the ability to challenge or push back when necessary.
- Working knowledge of WCAG’s accessibility standards.
- Knowledge of CMS (WordPress) desirable.
- Understanding of case study consent processes desirable.
To Apply
Please use the link below to complete your application. Managers will use your supporting statement to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying. Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
If you require any further assistance, please contact the Recruitment Team on 0121 415 6735 or recruitment@sense.org.uk.
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to an enhanced DBS check.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/jobs/equality-diversity-and-inclusion-in-recruitment/
