Your role
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The Paid Media Manager will be part of a Digital Centre of Excellence, which manages the deployment and execution of The UK and Europe digital paid media strategy. As an integral part of the Centre of Excellence you will be contributing and sharing knowledge across international regions. You will regularly analyse, report and present performance back to senior stakeholders, create and deploy testing plans, and use initiatives to drive paid media channel performance forward, whilst ensuring you stay close to the latest market trends and developments.
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What you'll be doing
About the role and what you’ll be doing:
We have an exciting opportunity for an experienced and commercially minded Paid Media Manager to join our marketing team on a permanent basis. In this role you will be supporting the strategy and plan, and manage the deployment of our paid media customer acquisition. This currently incorporates mainly PPC, however also includes Social, Affiliates and Display channel activity.
The Paid Media Manager will be part of a Digital Centre of Excellence, which manages the deployment and execution of The UK and Europe digital paid media strategy. As an integral part of the Centre of Excellence you will be contributing and sharing knowledge across international regions. You will regularly analyse, report and present performance back to senior stakeholders, create and deploy testing plans, and use initiatives to drive paid media channel performance forward, whilst ensuring you stay close to the latest market trends and developments.
Key accountabilities:
- Leading the technical deployment of the EU&UK Paid Media strategy, plan and executional tactics across our accounts (Google, Bing, Meta and LinkedIn).
- Managing the operational and technical optimisation plan and tactics for all Paid Media activity to ensure the company targets are met.
- Reviewing performance daily, suggesting and implementing optimisations to drive performance and at an efficient level.
- Driving results from other key performance paid media channels (Social, Affiliates, Display etc.).
- Proposing and implementing paid media tests to enhance performance – both from a creative and bid strategy point of view.
- Consistently reporting on campaign effectiveness to senior stakeholders, including market trends, competitive landscape, KPIs, and recommendations on opportunities for growth and managing risks.
- Managing and maintaining major supplier relationships, including but not limited to external media agency partner, Google and Meta. Ensuring activities are executed whilst staying abreast of industry trends, latest products/tools and following best practice.
- Implementing and managing all tracking across the UK paid media, including setting up event tracking in GA4 and managing tracking within Google Tag Manager, while ensuring these are aligned across the UK and European region.
- Proactively coordinate regular tactical creative refreshes. In collaboration with Marketing Managers brief in new assets and share creative performance.
Skills and experience we’d like you to have:
- Prior Paid Media experience (a mixture of other channels preferable).
- Commercially minded with proven ability to meet targets whilst driving ROI
- Highly technical and analytical in the deployment of PPC and other paid media channels
- Ability to work collaboratively with a diverse team spread across geographies
- Dedicated to achieving the best possible results, having a desire to drive performance forward
- Excellent stakeholder management skills and working with people at all levels
- Excellent communication and presentation skills, comfortable presenting to senior stakeholders
The rewards we give you:
- Opportunities working for a global company
- 4 X Life insurance
- Pension scheme 5% employer contribution
- Private Healthcare
- 25 days Holiday (plus Holiday Buy/Sell)
- Access to benefits portal
- Employee Fuel Card
- Access to LinkedIn learning
- Career Progression
- Hybrid Working
- Free on-site parking
About us:
#LI-LM1
#LI-Hybrid
#INDPRO-INT
About Corpay
Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.
All offers of employment made by Corpay (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with Corpay's Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.
Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.
Notice to Agency and Search Firm Representatives: Corpay will not accept unsolicited CV's from agencies and/or search firms for this job posting. Resumes submitted to any Corpay employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Corpay. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
