Laser Clinics is the largest cosmetic clinic in the world, specialising in Laser Hair Removal, Skin Treatments, Cosmetic Injectables and Body Sculpting. Every client that enters our clinic is asked “what results are you looking for”. The Laser Clinics Group values the passion, care and determination of our team.
Our purpose is that we help more people feel confident in their own skin and our vision is to globally lead skin by locally leading experience. Our network is a franchise-based business. Each location is owned 50% by the Franchisee and 50% by the Franchisor, which means we have a significantly vested interest in the success of each and every clinic. The Company has operations within Australia, New Zealand, the United Kingdom and Canada with ambitious plans for international expansion. With over 200 clinics globally, we are the market leading Aesthetics provider.
Primary Objective of the Role
Reporting to the Head of International Marketing, the Marketing Manager will be responsible for developing and executing the UK marketing calendar, optimising the use of the CRM platform, managing the implementation digital advertising, overseeing PPC campaigns and maximising local area marketing (LAM) investment. Key responsibilities include:
- Enhance and implement the UK marketing calendar, including brand campaigns, launches and promotions.
- Work with Graphic Designer to determine theme, look and feel of campaigns, and oversee development of print and digital assets.
- Manage CRM program including planning, creating and deploying emails and SMSs to client database.
- Oversee national and local PPC campaigns, ensuring alignment with national campaigns.
- Work with Assistant Marketing Manager to optimise local area marketing, ensuring a high standard of support for clinics and a good return on investment for Franchisees.
- Interpret sales data to inform decision-making and provide reports on Marketing performance.
Success in this role will be measured by:
- Achievement of cash sales targets across UK network
- New client acquisition targets met
- Increased ROAS on all campaigns
Qualifications
- Qualification in Marketing, Business or similar, or equivalent relevant experience.
Experience
- Minimum 5 years’ B2C experience and proven track record of creating and delivering multi channel marketing campaigns
- Proficiency in CRM software such as Insider, Salesforce or Hubspot is highly desirable
- Knowledge of digital marketing, including PPC and paid social
- PR and social media experience is desirable but not essential
- A background in the beauty, services, retail or franchising industry is highly regarded
Skills and Competencies
- Proficiency managing CRM platforms and utilising data to inform marketing campaigns
- Demonstrated project management experience
- Analytical and data-driven, with the ability to curate reports to communicate data and insights
- High-level attention to detail
- Strong communication skills, both written and verbal
- Collaborative and able to work within a team, as well as initiative to complete work independently where required
- Advanced experience with Microsoft Office Suite
- Solid people management capability
Benefits include:
· Rewarding and recognising through competitive incentives
· Access to world-leading, medical grade equipment
· Free and discounted treatments for yourself, family, and friends
· Access to Caboodle, our retailer discount platform
· Free access to our Employee Assistance Program
· Work from home 2 days per week
If this sounds like a great opportunity and you are looking for your next steps in the aesthetics industry, we'd love to hear from you!
Job Type: Full-time
Pay: £50,000.00-£60,000.00 per year
Benefits:
- Employee discount
- Work from home
Application question(s):
- Do you have knowledge of digital marketing, including PPC and paid social?
- How many years experience do you have in delivering multi-channel marketing campaign?
- Do you have experience working in the beauty, services, retail or franchising industry?
Experience:
Work Location: Hybrid remote in London
