Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
The Paid Social team is part of the Media & Consumer Marketing department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.
ASOS Media Group (AMG) is a dedicated brand partnerships team and works with our strategic brands across all ASOS audience touch points. The ASOS Media Group team has grown significantly over the last few years working directly with our partner brands, collaborating with ASOS’s design, creative, fashion, production and commercial retail teams to implement impactful, effective and strategic marketing campaigns on and off ASOS’s owned and operated properties.
This Paid Social Executive role fulfils the need of a dedicated AMG resource within the Paid social team. The Paid Social Executive will report into the Paid Social Manager, and while being involved in all aspects and processes of the regular life of an ASOS Paid Social Executive, the main focus of this role will be delivering effective paid social activities for our AMG partner brands.
The Details
- Campaign set up, management and optimization across Facebook/Instagram and other channels when needed.
- Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews, as well as generation of bespoke reporting used to aid the team in reviewing campaign performance and suggesting future campaign optimization.
- Brief creative assets (including copy) to support our campaigns and ensuring smooth delivery of those assets to the team.
- Responding to briefs and create media plans according to best practices and help building knowledge for the team based on experience
- Work with the rest of the paid social/AMG team to ensure our activities are specifically tailored to support partner brands and their specific objectives.
- Work with cross-functional teams made of internal and external stakeholders to ensure the smooth running of AMG projects that have a paid social element
- Supporting the team with the implementation of our test and learn roadmap to improve our performance as well as developing best practices when necessary.
- Supporting our culture by driving Diversity, Equity & Inclusion strategies.
- Execution of additional ad hoc projects designed to improve team efficiency and further knowledge and experience.
- Liaise with other teams and functions within ASOS in order to achieve goals as necessary.
Qualifications
About You
- Experience working in Paid Social roles.
- Passion for working in Digital Marketing.
- Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).
- Ability to work with numbers and data interpretation.
- Passion for working in the Retail industry with a commercial mind-set.
- Proficiency in use of Excel to create reports and work with large data sets.
- Proficiency in use of Powerpoint/Keynote.
- Ability to build strong collaborative internal & external relationships.
- Excellent communication skills.
- A data driven, proactive and creative approach to problem solving.
- Confidence with the ability to connect with people and be a team player.
- Constant desire to learn & undertake new challenges.
- Flexibility in adapting to fast-changing priorities and a fast paced work environment.
- Ability to understand & adjust to differences between geographies & cultures.
- Strong organisation skills, with the ability to multi-task and hit the ground running.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
