Your job: Marketing & Content Manager
Reports to: Managing Director
Location: Hybrid (2 days from our lovely London Liverpool Street office, 3 days remote)
Job purpose: We’re looking for a results-driven adaptable individual with exceptional communication & relationship skills, who is well suited to working in a small team environment to support in the execution of our own agency's B2B marketing. This individual will also be working very closely with the Managing Director and alongside the Sales & Marketing Operations Lead to help grow the Prosperwell brand and strengthen relationships with our current and future care sector clients and partners. The purpose of the role is to generate awareness and demand and to build the brand and marketing programmes that generate a steady flow of qualified leads and discovery calls to our sales team.
You will be responsible for developing, implementing and executing strategic marketing plans for the entire organisation, in order to attract potential customers, partners and retain existing ones. The Director and executives will count on you for profitability & results as you will play a critical role in aligning creative direction with the company’s strategic goals.
Who are we? We care for the brands that care for others. We are an award-winning, sector-leading digital marketing agency, specialising in PPC (Pay-per-click), who are on an exciting mission to help the health and social care sector. We’ve been successfully supporting clients with the acquisition of customers and candidates through defined online campaigns since 2017. As an innovator, we have, and will always, look to evolve our offer in line with the market, both today and in the future. We believe that great people, inspired and connected by great values, are the key to a winning culture and we work hard to make sure that is front and centre in all that we do.
Our Core Team Values:
Striving for Excellence We embody a culture of excellence and are growth-focused. We hold ourselves to the highest standards, take pride in our work, and consistently deliver exceptional results.
Humility & Collaboration We foster a culture of humility, recognising that we can always learn from one another and from our clients, embracing diverse viewpoints. We value open transparent communication and collaborative effort, whilst welcoming constructive feedback.
Positive & Energetic We believe that a positive and enjoyable workplace leads to increased creativity, productivity, and client satisfaction. We encourage an upbeat and supportive atmosphere, nurturing a sense of camaraderie among our team.
Problem Solving We believe that no roadblock can stop our pursuit and that every roadblock comes with a valuable lesson. This solution-orientated mindset is critical in a fast-paced environment. Team members take initiative, are proactive, take the lead, and push the boundaries of their work to deliver the best possible outcomes.
Efficient We believe in taking a systematic approach to achieve a desired result. Creating and following set processes ensure we are not recreating the wheel, which allows us to achieve more in less time.
Key responsibilities and accountabilities:
Marketing Communications, Social Media & Creative:
- Engaging with the social media community and followers, especially our clients and partners as well as prospects, responding to comments and messages
- Managing directories & contact lists
- Creating content (blogs/videos/graphics/gifs): LinkedIn, Twitter, Facebook, Instagram,
- Management of Google My Business & YouTube
- Managing outbound Marketing communications
- Creating graphic designs using photoshop/Canva
- Managing and updating website (Webflow)
- Updating and maintaining content calendar
Event & Webinar Planning:
- Liaising with suppliers and partners within the care industry
- Co-ordinating company exhibition events & speaking engagements
- Managing the social media schedule & calendar
- Managing the yearly event calendar
- Liaising with MD’s PA for diary management
- Managing prep for events such as speakers notes or equipment
Leadership, Budget Planning & Reporting:
- Present & report in agency marketing strategy meetings when required
- Support with managing the agency marketing budget and report back outcomes & ROI to MD & M&S Ops Lead
- Supporting with the development & execution of marketing strategies
- Communicate the strategy and plan effectively to the team
- Ability to report on crucial stats such as website visitors, CTR stats from campaigns. etc
Strategic Partnerships & Lead Engagement:
- Managing & tracking relationships with strategic partners, sector associations and news sites
- Maintain exceptional relationships with partners and prospective partners, associations and press
- Managing Marketing Qualified Leads
- Developing e-books and sending to prospective clients
- Proactive & regular liaising and monitoring of communications with partners
- Taking initiative & identifying or recognising potential new partnership opportunities
Email Marketing & Newsletters:
- Growing our mailing list and sending out the monthly company email newsletter
- Collecting and gathering prospect details & contact list
- Thorough understanding and knowledge of GDPR
Podcasting, Videography & Editing:
- Filming and editing agency vlogs using final cut pro or similar platform
- Filming, requesting and editing client testimonials and other video content
- Creating scripts & agendas
- Create and edit animated whiteboard explainer videos which includes researching, recording voiceovers
- Developing the production & content of the company’s video podcast
Blogging:
- Copywriting SEO-focused educational blog
- Recognising industry topics and trends
- Copywriting press releases
- Creative writing
- Proof-reading
- Researching stats within the care sector
Ideal Candidate
- Experience or knowledge on Paid Search & Paid Social Ads (Google, Bing, Facebook and Instagram ads platforms)
- Attention to detail
- Creative writing experience - Copywriting for blogs & press releases
- Experienced using Photoshop/Canva for graphic design
- Experience using Webflow & editing websites
- Great project management skills with acute attention to detail
- Video editing experience
Ideal Characteristics
- We are looking for a people person who naturally builds & maintains relationships
- Be friendly- we are a small team so we would like you to be enjoyable to work with
- You will enjoy working as a team and collaborative effort however can work independently also.
- Ability to work to deadlines, prioritise and manage time across multiple projects in a fast-paced working environment
- Positive and energetic
- Excellent communication skills
- Resourceful & proactive! We’re go-getters & love team members who use their initiative to make things happen
- A humble nature
- Ability to problem-solve
- This is a varied role therefore organisation and self-management is key!
- Creative flair - a good eye!
Benefits Loved By Our Team:
Rest, Recharge & Wellbeing
- 2 Paid re-energiser days off a year
- Paid birthdays off
- Wellness Allowance - contribution towards home gym equipment, running shoes, vitamins & supplements, gym wear
- Summer Hours - Finish at 3.00 pm on Fridays, go out and enjoy the sun!
- Health care cash plan - can be utlised on Physiotherapy, dental treatment, optical, virtual GP, acupuncture, etc
- Personal Virtual fitness classes
- Free personal face-to-face and online counselling sessions.
- Enjoy extra holidays - Our office is closed between Christmas & New Year (3-5 extra days)
- An extra day of leave for every year past your 3-year anniversary
Social Interaction
- Team outings (we at Prosperwell call these bucket-list activities) i.e: Go-karting, pottery
- making, wine tasting, virtual reality experiences, axe throwing, top golf, paintballing
- Fundraising activities
- Thrive in an atmosphere of accountability, positivity, and creativity
- Celebrate company wins with team drinks & lunches
- Attend key industry events such as balls, fundraisers & networking
- Attend Client Celebrations & Invititations
Personal & Professional Development
- One-on-one career coaching
- Ongoing training and personal development
- Clear goals and ongoing feedback
- Competitive salary
- Huge opportunity to gain experience with a wide range of marketing activities
As well as:
- Retail vouchers and discounts including restaurants, clothing, electronics and more
- Flexible working & weekly work-from-home days
- Laptop & webcams and other equipment provided
Are you ready for the challenge or have any questions for us? Apply or get in touch with Sara today! recruitment@prosperwell.co.uk
Job Type: Full-time
Pay: £26,000.00-£28,000.00 per year
Additional pay:
Benefits:
- Additional leave
- Casual dress
- Company events
- Company pension
- Health & wellbeing programme
- Work from home
Schedule:
Application question(s):
- Are you willing to commute to our London office twice a week?
- How would you describe yourself, professionally & personally?
- Marketing is a varied and vast industry with many different aspects - what's your key strength?
- What's your availability/notice period? We're looking for a speedy start date.
- If you have a LinkedIn Profile, please add it below.
Experience:
- B2B marketing: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in London
Reference ID: Marketing & Content Coordinator - Prosperwell
