Are you a results-driven PPC professional ready to take ownership of our digital advertising strategy? MotorEasy is looking for a talented and analytical PPC Manager to join our growing in-house team in Reading. This role is pivotal in driving our digital performance, reducing reliance on external agencies, and delivering measurable ROI.
Overall Objective
MotorEasy is the smart way to run your car founded in 2016. We are technology-lead home for all your motoring needs, from warranties and GAP Insurance to MOT's and servicing. We offer advice to nearly 1 million motorists nationwide and provide them competitive prices for the products and services we offer.
Your role includes:
- Boost leads across all products for the sales team
- Develop, manage, and optimize PPC campaigns across platforms like Google Ads and Bing.
- Conduct keyword research, ad copywriting, and audience targeting to maximize performance.
- Monitor daily performance metrics to ensure campaigns meet KPIs, including cost per acquisition (CPA), ROI, and click-through rates (CTR).
- Analyze data and create detailed performance reports to guide strategic decisions.
- Collaborate with the content and design teams to align ad creatives with campaign goals.
- Stay updated on PPC trends and recommend innovations to improve efficiency.
- Manage budgets effectively to ensure maximum ROI.
Salary:
- £35-50k dependent on experience
Benefits of working with MotorEasy:
- 20 days holiday plus bank holidays.
- Company pension.
- Free eye tests.
- Modern office with a close-knit friendly team.
- Regular competitions and perks.
- Monthly social events and end of year parties.
- Free MOT and service through our network each year
- Discounted products for friends and family.
- Recommend a friend scheme.
- Progression.
Experience
- Proven experience in managing PPC campaigns with a strong understanding of Google Ads and other PPC platforms.
- Excellent analytical skills with the ability to interpret data and make informed decisions based on insights.
- Strong knowledge of SEO principles and how they relate to PPC strategies.
- Familiarity with web analytics tools such as Google Analytics or similar platforms.
- A proactive approach to problem-solving and the ability to work well under pressure in a fast-paced environment.
- Relevant qualifications in marketing or a related field are advantageous but not essential.
Job Type: Full-time
Pay: £35,000.00-£50,000.00 per year
Additional pay:
Benefits:
- Company events
- Company pension
- Employee discount
- On-site parking
- Referral programme
Schedule:
Ability to commute/relocate:
- Reading RG30 1EA: reliably commute or plan to relocate before starting work (required)
Experience:
- PPC Campaign Management: 5 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
