Cornerstone is embarking on a transformation journey expanding its product portfolio and customer solutions. With a rich history spanning over a decade initially as a joint venture between Vodafone and Telefonica, we’ve evolved to becomes the UK’s leader in mobile network infrastructure. Today we are proud to own and operate over 16,000 sites that bring digital connectivity to our customers’ end users and to citizens and communities across the country.
As we embark on our journey of growth and innovation, we’re strengthening our Marketing team to lead the way in fostering brand awareness and admiration, creating digital connections to our audiences and enhancing our customer experience.
As our Digital Marketing lead, you’ll play a pivotal role leading the charge in shaping our online presence and driving strategic growth. We are looking for a strategic creative thinker with a passion for digital marketing and a track record of driving online visibility and engagement in the B2B space to shape our brand and growth success.
This role is at the forefront of our marketing strategy, linking Cornerstone to its target audience and connecting us through digital channels, market insights and industry expertise.
The role requires SEO specialist knowledge, techniques and tactics to maximize visibility and audience connections, increase share of voice, digital adoption to social handles (website, LinkedIn, among others) and generate high ranking placement in the results page of search engines. Your creative campaign experience from brief through to launch, will demonstrate how you have generated awareness and lead opening opportunities that have driven growth and profit.
Responsibilities Include:
• The digital and technical enablement and execution of marketing campaigns, driving online visibility through our socials and website
• Implement SEO strategies to improve online visibility and drive organic growth
• Grow social media accounts, creating and curating content applications, engaging with followers
• Drive targeted campaigns for acquisition and retention marketing to enhance brand awareness, admiration (NPS) and strategic audience connections
• Work with external customers and suppliers/ partners to build strong relationships with stakeholders to support and promote the marketing strategy and brand awareness
• Develop and execute automated email marketing campaigns, including segmentation, A/B testing, and performance analysis using the CRM system
• Launch and support a companywide program of contact relationship management to drive customer loyalty and insights across the customer lifecycle
• Act as Product Owner of the CRM tool, and the website, setting up on-going projects and user stories for different audiences and segments within the software
• Implement the CRM framework and in consultation with business stakeholders prioritise the backlog for CRM development of MVP releasing incremental features
• Oversee lead generation activity and revenue pipeline for new business opportunities, working closely with the Account Managers, Commercial and Marketing & Sales teams
• Develop and manage digital marketing budgets, ensuring efficient allocation of resources and ROI optimization
Ideally, You’ll Have:
• Proven experience in digital marketing, including strategy development, campaign creation, campaign execution, and data analysis
• Consistently curious; you stay informed about marketing technology trends and tools, recommending and implementing new solutions to improve efficiency and effectiveness of marketing activity.
• Strong understanding and application of digital marketing channels and tools to drive growth, including SEO, SEMrush, social media, email marketing, and marketing automation platforms
• Use of WordPress in managing and updating websites
• Certifications in digital marketing platforms (e.g., Google Ads, Google Analytics, HubSpot)
• Marketing qualification, with preferred experience in B2B technology sector or related field, strong creative skills to conceptualize and execute on campaigns
• Experience in Microsoft Dynamics, Office 365, Adobe Creative Suite (Photoshop, Illustrator) and Canva to create visual assets aligned to Brand guidelines, AI marketing tools, CRM, customer enterprise platforms
What we offer
• Competitive salary and an excellent bonus structure
• 30 days holiday
• Competitive pension scheme
• Hybrid working
• Life insurance
• Cycle to Work
• Retail Discount
• Competitive refer a friend scheme
• Private Healthcare Insurance
