Email Marketing Executive

Verge • Full-time • Bradford, GB • 3w ago

About Us:

Verge Digital is the marketing agency for purpose driven brands. As a dynamic and innovative digital marketing agency we are committed to delivering cutting-edge solutions that drive client success in the online realm. Specialising in crafting impactful digital marketing strategies, creative campaigns, and comprehensive Go-to-Market plans, Verge Digital is at the forefront of the evolving digital landscape

Role Overview:

As an Email Marketing Executive, you’ll play a pivotal role in planning and executing email campaigns that drive engagement, generate leads, and boost conversions for our clients. You’ll work closely with internal teams, leveraging your expertise with CRM platforms to optimise campaigns and ensure email marketing strategies are integrated effectively within broader campaigns.

Key Responsibilities:

Plan, create, and execute email marketing campaigns for a variety of clients using platforms such as Mailchimp, Klaviyo, HubSpot, or Salesforce Marketing Cloud.
Develop strategies for segmentation, automation, and personalisation to enhance performance and user experience.
Collaborate with account managers, designers, and copywriters to ensure campaigns align with client objectives and brand guidelines.
Monitor and analyse key metrics, including open rates, click-through rates, and conversions, to measure success and provide actionable insights.
Conduct A/B testing on subject lines, templates, and send times to optimise campaign performance.
Maintain best practices for list management, deliverability, and compliance with regulations such as GDPR and PECR.
Support the integration of email marketing within broader client campaigns, contributing to multi-channel strategies where required.

What We’re Looking For:

2–3 years of experience in email marketing, preferably within an agency or multi-client environment.
Proficiency with CRM platforms, including Mailchimp, Klaviyo, HubSpot, and Salesforce Marketing Cloud.
Strong analytical skills and experience using data to optimise campaigns.
A solid understanding of email marketing’s role within integrated marketing campaigns.
Exceptional attention to detail and organisational skills.
Up-to-date knowledge of email marketing best practices, trends, and compliance requirements.

Desirable Skills:

Experience collaborating with creative teams (design and copywriting).
Basic understanding of HTML for troubleshooting email templates.
Familiarity with broader marketing tools such as Google Analytics or social media platforms is a bonus.

KPIs for Success: