Department: Marketing
______________
Company: Canary Wharf Limited
______________
Reporting to: Associate Director - Consumer Marketing
Our Culture And Values
Working at Canary Wharf Group means working for a forward thinking, collaborative team. We hire staff who strive to make a difference and achieve the highest standards. Everyone is empowered to make a difference and our ethos encourages everyone to think like an owner. Our business puts our customers and people at the heart of everything, we work to meet their needs and exceed expectations.
Our mission is to empower our people, engage our communities and create sustainable places.
Our Values Help Us Achieve Exceptional Results
Excellence: Commit to achieving the best with integrity
Collaboration: Make use of our vast experience and knowledge to work effectively together
Engagement: Develop our people, our communities, our stakeholders and our suitable environment and be exceptional while respecting others
Ownership: Take responsibility and pride in what we deliver. Everyone has the opportunity to make a difference.
Innovation: Embrace change and encourage innovation
Job Summary
The Digital Marketing Manager will lead consumer digital campaigns across paid and select owned channels, reporting to the Associate Director of Consumer Marketing. This role involves developing and executing innovative digital strategies to drive growth and engagement. Key responsibilities include managing multi-channel initiatives, maintaining a centralised marketing calendar, overseeing budgets, conducting campaign analysis and coordinating promotional activations.
The Digital Marketing Manager will also manage the consumer website content, email marketing, SEO efforts and ensure compliance with data regulations. This position requires strong collaboration with stakeholders and consumer-facing departments to integrate digital initiatives with offline activities and optimize overall marketing performance.
Salary circa: 60,000 pa.
Main Responsibilities
- Develop and execute innovative digital marketing strategies across multiple channels
- Manage centralised marketing calendar and coordinate campaign assets
- Oversee promotional activations and maintain relationships with consumer-facing departments
- Implement SEO strategies to improve online visibility
- Utilise data segmentation for targeted and personalised campaigns
- Lead email marketing strategy, ensuring GDPR compliance
- Manage external agencies and in-house creative team
- Create marketing collateral and copy in collaboration with design resources
- Monitor and optimise digital channel performance
- Collaborate with cross-functional teams to support digital platform adoption
- Stay informed about emerging digital marketing technologies
- Conduct user analysis, SEO research and competitor analysis
- Ensure brand consistency across all digital properties
- Provide regular reporting on footfall data, website traffic and campaign performance
- Oversee budget management, forecasting and reporting. Process purchase orders and invoices for marketing-related expenses
What We Require Of You
- Degree or equivalent qualifications/experience in Marketing or a related field
- Minimum of three years' digital marketing experience
- Proficiency in analytics and data management
- Strong understanding of digital marketing channels including marketing automation, email marketing, social media, SEO and PPC
- Expert in digital marketing tools (Google Analytics GA4) and Microsoft Office
- Content Management System proficiency (ideally WordPress)
- Working knowledge of HTML and CSS
- Experience in managing marketing and promotions calendars
- Excellent organisational and time management skills
- Strong planning and project management skills
- Outstanding reporting and presentation skills
- In-depth understanding of digital marketing including latest trends and best practices
What We Offer
Diversity and Inclusion: We recognise the importance of embracing diverse experience, skills and perspectives at all levels and operating in an inclusive working environment, in order for everyone to reach their full potential. We also recognise that it makes business sense, since being an inclusive employer leads to better business performance and higher levels of employee engagement and satisfaction. We welcome applicants with diverse backgrounds, perspectives and skills and are committed to fostering a culture whereby everyone can reach their full potential.
Flexible Working: As an inclusive employer, we recognise the positive impact flexible working can have on an individual, their wellbeing, engagement and productivity. Therefore, we are open to consider flexible working arrangements, both temporary or permanent.
Learning and Development: At Canary Wharf Group, our employees receive a wide range of support to help improve their skills and achieve their career goals. We offer development opportunities through classroom and e-learning training, mentoring, cross department experience and on the job learning. We heavily invest in our staff attaining accreditations to develop existing and new skills, support chartered status, sponsorships and provide further educational opportunities which are job and business related. We never stand still and continually invest in developing skills and knowledge to ensure individual and company growth.
Other Benefits: We are committed to building a safe, happy and healthy community for our employees and we offer a comprehensive range of benefits, all designed with our employees and their wellbeing in mind. From generous pension and insurance plans, to health benefits, subsidised gym membership, store discounts and family leave, our benefits package allows our employees to choose the benefits that suit them and their individual needs.
If you are interested in joining our highly professional and skilled team for our next exciting phase of development, please complete the form on this page to apply online.
Early applications are encouraged as we reserve the right to appoint at any point.
