About Us
Risk Ledger is developing a network of connected organisations, all working together to defend against cybersecurity attacks in the supply chain.
Organisations rely on us to establish trust, through sharing their security maturity and visualising the risks posed by their supply chain ecosystem. And we’re already trusted by customers like ASOS, Snyk, BAE Systems and the NHS.
We are putting together an amazing and talented team from a diverse set of backgrounds and skillsets to drive us towards our vision. Risk Ledger is built on the respect we have for one another and our users, united by our shared values and mission.
Every one of us is still learning: it’s how we grow as individuals. We’re curious. We’re ambitious. And we’re humble and honest. At Risk Ledger, we aim high to find the best solutions we can and always put our users first.
This Role:
As our only Marketing Automation specialist at Risk Ledger, you will play a critical role in moving leads through the pipeline, ensuring they convert into opportunities. This will stem from your strong understanding of nurturing strategies and the ability to create and execute effective workflows and campaigns. Reporting to the Head of Marketing and working within a team of 5, you will be the driving force behind the conversion of our inbound pipeline, helping us grow and scale our business.
In this role, you will:
- Own middle-of-the-funnel tactics like retargeting, email sequences, and MOFU campaign optimisation to boost SQL and SAO conversion rates.
- Optimise lead nurture flows for Financial Services, Telco, and Housing accounts.
- Build nurture workflows and campaigns that reinforce “TPRM is Broken” and other key messages.
- Enhance ‘Middle of the Funnel’ tactics to drive optimisation across demand generation.
- Take a hands-on approach to execution, driving impactful results in a fast-paced environment while maintaining a high level of quality.
You’ll have:
- 1-3 years of commercial experience in Demand Generation/Marketing Automation, ideally within B2B SaaS; experience in cybersecurity is an advantage.
- Proficiency when it comes to HubSpot. As around 80% of your time will be working in HubSpot CRM, we’re looking for hands-on experience for lead segmentation, campaign building, and reporting.
- Competency in Email Marketing. Utilising your built-up knowledge of email automation, nurture workflows, and A/B testing.
- Good level of understanding with regards to Campaign Analytics. You will monitor and report on key MoFu metrics (e.g., MQL to SQL conversion rates).
- A Detail-Orientated Mindset, to ensure that no lead or opportunity slips through the cracks.
- A Collaborative Approach, with the natural ability to work seamlessly across teams in order to deliver results.
- The Analytical Thinking ability that will enable you to leverage data for the refinement of campaigns and strategies.
- Proactivity! You take ownership of tasks and suggests improvements to processes.
You might have:
- Expertise with Audience Segmentation, in particular tailoring campaigns to various audience segments.
- Experience with other marketing platforms like Marketo or Salesforce.
- Familiarity with paid ad campaigns or social media marketing.
- Basic understanding of SQL or data visualisation tools.
- Experience working in agile marketing teams.
Salary range
£55,000 — £65,000 GBP
The perks
- 💰Competitive base salary
- 📈Generous EMI equity package
- 👌3% employer match on pension
- ✈️25 days annual leave + bank holidays
- 🏖Additional 30 days of unpaid leave per year to use as you wish
- 🎆Ad-hoc company-wide paid time off - last year we gave everyone a week of 'rest leave' in August to recharge post our fundraising
- 🏥Private healthcare with AXA Insurance - including enhanced mental wellbeing coverage
- 🏠Hybrid working policy, typically 2-3 days in the office
- 👶Enhanced family (parental) leave - gender-neutral policy, 12 weeks paid leave
- 👪5 days Caretaker's leave
- 😷Enhanced occupational sick pay
- 💻£500 wfh budget
- 📚All the learning resources and books you want to aid in your personal development
- 🎉 Regular socials to unwind and have some fun
