ABOUT THE JOB AND THE COMPANY:
About the Role
As we expand, we are seeking a highly skilled CRM specialist with expertise in HubSpot to join our Marketing and Growth team. This role is essential in managing our CRM strategy, optimizing email marketing, and driving engagement through targeted campaigns. If you’re passionate about CRM, email marketing, and growth strategies, we’d love to hear from you!
About Diginius
Diginius is a fast-growing London-based software and solutions provider, encompassing digital advertising, technology and consulting, with a performance driven approach. As one of the largest Microsoft Advertising partners globally, Diginius provides its PPC agencies software to digital marketing agencies in over 60 countries.
We’re currently a team of 50 people and growing strongly. We have a fantastic team and company culture with a strong set of values and are looking for another great person to join and grow their career with us.
Job Overview
As a CRM Specialist / Growth Marketing Team, you will be responsible for managing and optimizing our HubSpot CRM, with a focus on sales-side processes, CRM hygiene, and growth through email marketing strategies. You’ll ensure our CRM system is clean and organized, craft impactful email campaigns, conduct A/B testing, and execute mass email acquisition campaigns. Having experience in content syndication and writing emails is a huge plus, as we aim to scale our lead acquisition and customer engagement efforts.
Key Responsibilities
- HubSpot Expertise:
- Serve as the go-to expert for HubSpot CRM, overseeing its functionality and ensuring smooth integration with sales and marketing processes.
- Manage the sales-side of HubSpot, including pipeline management, deal tracking, and reporting.
- CRM Hygiene:
- Maintain data integrity within HubSpot by managing CRM hygiene, ensuring records are up-to-date, clean, and actionable.
- Implement strategies for regular data cleaning and enhancement to optimize sales and marketing efforts.
- Email Campaign Management:
- Write and prepare highly effective email campaigns designed to engage and convert leads, nurture customer relationships, and increase retention.
- A/B testing for subject lines, copy, design, and other email elements to drive performance improvements.
- Execute mass email campaigns with the goal of lead acquisition and nurturing through marketing automation.
- Email Acquisition & Growth:
- Drive email acquisition strategies, developing tactics to grow our email list while maintaining high deliverability and low unsubscribe rates.
- Collaborate with the marketing and growth teams to define and implement email growth strategies that align with overall business goals.
- Content Syndication:
- Use content syndication strategies to distribute content, drive traffic, and generate high-quality leads.
- Collaborate with content teams to identify opportunities for syndication and content partnerships.
- Performance Analytics:
- Analyze email and CRM performance metrics to report on key KPIs such as open rates, click-through rates, and conversion rates.
- Provide actionable insights to optimize campaigns and overall marketing performance.
- Strategy:
- To make sure that we are coordinating our strategy with Microsoft Advertising, this could include technology updates, offers, best practices and new features.
Key Requirements
- Experience:
- Extensive hands-on experience with HubSpot CRM, particularly on the sales side (deal management, workflows, etc.).
- Proven experience managing CRM hygiene and maintenance, with a keen attention to detail.
- Strong background in email marketing, including writing, preparing, and executing campaigns at scale.
- Skills:
- Expertise in A/B testing for email campaigns, with a clear understanding of best practices for improving engagement.
- Solid experience with mass email acquisition and marketing automation tools.
- Ability to work quickly and effectively using HubSpot, delivering results in a fast-paced environment.
- Exceptional writing skills, especially for crafting engaging and persuasive email content.
- Preferred:
- Prior experience with content syndication and leveraging content partnerships to drive lead acquisition.
- Experience in creating content-driven email campaigns to boost engagement and conversions.
What We Offer
- Competitive base salary plus bonus structure.
- A collaborative and inclusive work environment.
- Flexible hybrid work setup.
- Most importantly, a fantastic team and company culture.
