"Beauty is not a stereotype; your personal style is your own signature, to be expressed day by day.” - Terry de Gunzburg, Founder.
Founded in the heart of Paris in 2000 by the iconic Terry de Gunzburg, BY TERRY believes in the transformative power of ‘Makeup that Cares’.
Our commitment goes beyond luxury - it’s about empowering individuals with skin-loving formulas that celebrate and enhance natural beauty, tailored to each person’s style and life experiences.
We champion the beauty of every individual, offering an innovative range of high-quality makeup, skincare, and fragrances designed to not only magnify but also improve skin day by day. Our signature products, Baume de Rose and Brightening CC Serum, embody this belief, blending exceptional skincare benefits with exquisite beauty.
With offices in Paris and London, BY TERRY is celebrated globally for its innovation and timeless glamour, present in the world’s most prestigious stores and supported by a comprehensive global distribution network. BY TERRY has earned numerous awards, especially for our groundbreaking hyaluronic-infused powders.
Join BY TERRY, and be part of a team that values creativity and a commitment to redefining beauty standards. Immerse yourself in a world where every day is an opportunity to inspire and be inspired. Together at BY TERRY, we make it up, we make it real, we make it recur.
The Social Media & Content Manager will rethink and grow By Terry’s social presence and community. The candidate will be instrumental in increasing brand awareness, creating engagement with ByTerry community and implementing a social media and influence roadmap that generates content, maximises audience reach and attention.
Key responsibilities:
- Plan, develop and implement the social media strategy and content strategy for all our channels globally including content optimisation, community engagement, social listening and reporting, planning and execution of socially-led campaigns
- Drive accelerated growth on existing social media channels and determine the optimal mix of new and existing platform launch strategies
- Act as a brand guardian with a consistent tone of voice for our visual storytelling, conceptualising and executing content for our digital platforms including our website homepage and organic social (Instagram, Facebook, Pinterest, TikTok, Youtube, etc)
- Create content for social, web and paid channels and work closely with content creators, by initiating briefs and coordinating execution.
- Copywriting and work closely with our NPD team for newness copy & content.
- Manage community management & grow our community by writing engaging blog posts and articles, facilitate social media communities and respond to posts and develop discussions
- Manage Paid partnerships to grow and leverage relationships and brand collaboration with social platforms, influencers and partners and optimise our social advertising campaigns
- Build and maintain long-term, authentic relationships with influencers and key industry tastemakers
- Manage micro/macro influencer platforms/campaigns, identify and reach out to relevant influencers for product seeding and sponsored posts.
- Manage affiliate programs and create campaigns with influencer and media partners to improve site conversion
- Set goals and KPIs to increase brand awareness, generate compelling and engaging social
media content + analyze and measure effectiveness of influencer and affiliate activities to
prove ROI and advise on future optimizations of our strategy
- Have a hands-on approach to deliver best in class assets including finding resources such as designers, photographers…
- Develop the budget and manage monthly budget tracking
· Work with the Marketing and Regional team to plan and coordinate initiatives following
ByTerry marketing calendar
- Share learnings, measure & evaluate post-campaigns success with our performance marketing team to monitor our social efforts and educate other ByTerry teams on the use of social media
- Share competitive best practices and educate cross-functional departments on recent trends
Skills and experience :
- At least 5 years’ experience in developing and executing a cohesive social strategy that led to strong growth, engagement of a brand social community across multiple social platforms
- French language required
- Exeperience in beauty required
- Expert on social and digital landscape across all platforms, Instagram, Tik Tok, FB, Pinterest, YouTube, etc.
- Strong analytics skills to define and measure critical social media KPIs
- Creative skills to develop new content & out-of-the-box thinking a must
- Ability to be resourceful and scrappy while working within brand guidelines to produce high-quality in-house content
- Passionate about beauty, naturally curious, always seeking out customer focused best practice examples, with a clear understanding of all Western & Asian Social Media platforms
- Excellent copywriting skills and command of the English & French languages to create engaging content that educate and inspire along with an eye for aesthetics to develop visual assets to aid in your storytelling
- A team player able to build strong working relationships and confident in presenting ideas and social thinking to different parts of the business
- Attention to detail will be second to none to ensure flawless execution of social activities
- Brilliant organization skills who can multitask and prioritise multiple projects and deadlines with ability to work under pressure and who can be reactive and flexible in a fast-paced environment
