Salary: £50 - 55K
Location: London / Goring-By-Sea / Coventry
Reporting to: Head of Performance Marketing
About Us:
At World of Books, we are on an exciting journey to become a global leader in e-commerce. As we expand, we’re seeking a talented PPC Manager who understands the intricacies of Google Shopping, Performance Max campaigns, and feed management. You’ll play a pivotal role in acquiring new customers, driving the success of our e-commerce efforts, and maximizing performance across all paid search activities.
The Role:
As our PPC Manager, you will take charge of creating, managing, and optimizing campaigns across various biddable media channels with a laser focus on e-commerce performance. You will be instrumental in transitioning our paid search activities in-house, with a particular emphasis on Google Shopping and Performance Max strategies. Your expertise will directly contribute to our e-commerce growth, ensuring that our ads reach the right audience at the right time.
Key Responsibilities:
Support E-commerce Strategy:
Assist the Head of Search in executing the e-commerce-focused paid media strategy, growth plan, and roadmap, driving customer acquisition and product visibility.
Manage E-commerce Campaigns:
Create and manage Google Shopping and Performance Max campaigns, as well as other PPC campaigns across key media channels. Develop structured campaigns with a focus on ad groups, keywords, and product feeds to drive maximum ROI.
Optimize for E-commerce Success:
Continuously test, learn, and optimize campaigns to improve CPA/ROI, emphasizing quality scores and feed management to enhance shopping ad performance and search efficiency.
Detailed Reporting & Insights:
Deliver in-depth reports on e-commerce campaign performance, providing actionable insights to maximize Google Shopping and Performance Max ROI. Identify opportunities for growth through data analysis and trends.
In-house Transition:
Lead the transition of paid search activities from external agencies, focusing on bringing Google Shopping and app install campaigns in-house to ensure alignment with our broader e-commerce strategy.
Who We’re Looking For:
We’re seeking a PPC expert with a strong background in e-commerce. You should have a deep understanding of Google Shopping, feed optimization, and Performance Max campaigns. If you are a data-driven, results-focused individual who thrives in a fast-paced e-commerce environment, this role is perfect for you.
Key Requirements:
E-commerce PPC Expertise:
Proficient in managing Google Ads, Bing Ads, and using the Google AdWords Editor, with extensive experience in Google Shopping and Performance Max campaigns.
Strong Analytical Skills:
Highly numerate with a proven ability to analyze data and translate insights into actionable strategies for e-commerce growth.
Experience in Feed Management:
Deep understanding of feed optimization best practices, ensuring product feeds are structured for optimal Google Shopping performance.
Proven Campaign Optimization Skills:
Skilled in A/B testing, campaign optimization, and achieving high-quality scores to drive e-commerce success.
Desirable Skills:
Technical Skills:
Basic knowledge of Google Tag Manager, experience with SQL and data visualization tools, and familiarity with automation scripts for improving PPC account efficiency.
Why Join Us?
At World of Books, we are backed by private equity, making us fast-growing and ambitious. As a B-Corp, we are dedicated to positive change, collaboration, and sustainability. This is your chance to innovate and take ownership of our e-commerce PPC strategy in a dynamic, purpose-driven company.
If you’re ready to take our e-commerce campaigns to the next level and have a real impact on our growth, we’d love to hear from you!
