About Kindred
Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.
The role #LI-DG1
As a PPC Manager, you will be responsible for defining, executing, and optimizing top-tier strategies across paid search and YouTube in your assigned markets to drive customer acquisition and revenue growth for selected Kindred brands. You will manage substantial budgets and collaborate with digital marketing teams within the Biddable Media department to identify customer acquisition opportunities in the digital advertising space.
This role offers the opportunity to grow and develop within an in-house center of excellence and a dynamic, expanding media department. The ideal candidate will have a proven track record in PPC, preferably from a Media Agency and performance-driven environment. Resilience, self-motivation, and a passion for continuous learning and improvement are key to success in this position.
What you will do
- Manage PPC accounts across multiple channels (Casino, Sportsbook, and Poker) in designated markets.
- Set up, manage, optimize, and report on PPC campaigns within your assigned markets.
- Collaborate closely with the PPC Team Lead to define and execute strategies across all brands and markets.
- Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
- Engage with internal stakeholders, including Country Managers, local Digital Marketing Managers, and other teams beyond digital advertising.
- Work with external partners like Google and Microsoft.
- Conduct post-campaign performance analysis and evaluation.
- Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
- Stay updated on industry trends and technological advancements
Your experience
- Minimum 1 years of PPC experience, ideally in a performance-driven environment focusing on CPA or ROI.
- Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics.
- Strong English communication skills, both written and spoken.
- Excellent communication and collaboration abilities.
- Experience in online marketing using buy-side/demand-side platforms (e.g., DSPs, AdWords, Facebook Power Editor).
- Advanced Excel skills.
Desirable Skills/Experience:
- Understanding of online marketing technical aspects (e.g., tracking, analytics tools).
- Experience in the Gaming/iGaming industry.
- Worked towards acquisition KPIs, such as CPA.
- Google Ads certification.
- Degree in marketing or related online qualification
Our Way Of Working
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Application Process
Click on the “” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.
