A BIT ABOUT THE ROLE
This role will sit at the intersection between our customers, our product, and our brand, bringing them to life through best-in-class creative storytelling. Supporting the Head of Brand Creative Content, this role will play a key part in building Boden’s media campaigns, creative content, social and tone of voice across all brand touchpoints. The Content Editor will play a key role in ensure successful delivery of all seasonal campaign & key category strategies across all owned channels; driving brand awareness, attracting new customers and ultimately increasing sales.
BENEFITS AT BODEN
- Flexible hybrid working
- Targeted annual bonus scheme
- Generous Boden clothing allowance and 30% discount on all current clothing ranges
- Holiday increase with years of service
- Portal with an array of discounts and cashback offers on retail and entertainment
- Group personal pension scheme and life insurance cover
- 24/7 Virtual GP service for you and your household
- Free onsite parking, teas & coffee stations and subsidised café with free toast for breakfast
ROLE RESPONSIBILITIES
- Manage the end-to-end campaign process from planning and briefing to creative execution, ensuring a balance of storytelling and selling, key category strategies and propositions that align to our goals and ensure sufficient marketing coverage for key big buy products.
- Working closely with Product Marketing, Press and the Creative teams, you will be responsible for the execution of content production and seasonal creative content campaigns.
- Support the Brand Content team in the overall direction, planning & delivery of all brand storytelling.
- Brief all editorial content and commercial launches, ensuring deliverables meet the needs of each of the channel requirements within the timeframes given.
- Support the Head of Brand Creative Content in strategically driving the brand-vision, whilst implementing simplified processes and ways of working.
- Provide seasonal market trend and culture reports, competitor activity and consumer behaviours in the US and UK, to help align messaging and focus on relevant content.
- Support the technical briefing process. Ensuring the input of product and channel requirements.
- Act as an ambassador for the Brand Marketing team by building relationships across the business and with external partners.
- Manage the budget tracker for content creation & across brand team where required.
- Support on broader team planning work & presentations, as required.
THE EXPERIENCE WE ARE LOOKING FOR
- Excellent knowledge of the brand and product
- Proven experience driving brand fame in previous roles
- Fashion/Retail background with an interest in the competitive landscape
- An understanding of marketing channels, techniques, and tools (PPC, Email, Social, SEO, PR) and an interest in data and insight
- Commercial understanding to inform marketing strategies
- Experience working across multiple markets: an understanding of the US consumer is particularly valuable
A BIT ABOUT YOU
- A digitally-native marketeer, who understands how to use multiple channels to drive business goals
- A creative thinker, with experience getting the best from creative and content teams
- A proven champion for the role of brand within the business
- Excellent people skills and can influence at all levels with a positive attitude.
- Superb written and verbal communication skills
- Able to multi-task and work on multiple projects at one time
- Intermediate Excel and Powerpoint skills
We want Boden to be the place everyone wants to work. Friendly and open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
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