Role: Digital Marketing Specialist - PPC
Location: London, with a minimum of one day a week in the office.
Recently listed as a "RegTech Top Performer" in Market Fintech's RegTech Supplier Performance Report, CUBE is pioneering the development of machine automated compliance.
We are a global RegTech business defining and implementing the gold standard of regulatory intelligence and change for the financial services industry. We deliver our services through a SaaS platform, powered by an innovative combination of AI and proprietary data ontology, to simplify the complex and everchanging world of compliance for our clients.
At CUBE, we are creating the future and are a company rooted in strong values, team spirit and commitment to our customers and wider communities. We serve some of the largest financial institutions globally and are expanding our footprint very fast. As we do so, we are keen for new talent to join us and realize their full potential to grow into leadership positions within the business.
Role mission:
CUBE is looking for an experienced ex agency side PPC Specialist to manage our organisation's paid search, paid social and paid media advertising campaigns across various digital platforms to grow our Enterprise and Mid-Market pipeline.
As a PPC Specialist, you will be responsible for researching, designing, implementing, and optimizing our Go to Market PPC campaigns to drive traffic and conversions whilst also setting up platform reporting across GA4, Looker Studio, GTM and Piwik. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Responsibilities:
- Conduct research and analysing data to identify the most effective regulatory technology Industry keywords/volumes and targeting strategies for our PPC campaigns across 3 regions, AMER, EMEA and APAC.
- Develop, implement, and optimise PPC search campaigns across platforms including as Google Ads, Bing Ads, and social media channels such as Facebook and LinkedIn Campaign Manager, Intent platforms, whilst reporting on all simultaneously to support budget allocation and ROI.
- Identify and optimise campaigns effectively to reach the right audiences, regions, and managing ad spend tactics to maximize ROI.
- Monitor and analyse campaign performance reporting metrics regularly to identify opportunities for improvement and adjusting bid strategy campaigns accordingly for Top of funnel through to bottom of the funnel engagement.
- Collaborating with other marketing team members to ensure consistency across all campaigns whist sharing report updates per region.
- Staying up-to-date with the latest PPC trends and best practices and utilising this knowledge to continuously improve campaigns and forecast changes in trends and go to market tactics.
- Work on wider projects with the HQ and regional marketing teams were required – including lead gen attribution modelling, campaign launches and data management.
What we’re looking for:
- 4+ years’ experience as an agency PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms including set up and managing Ad campaigns from scratch.
- 2+ year agency experience of leveraging these platforms for clients and now looking for client-side role – thus showcasing clear understanding of these platforms – Algorithm changes, Platform strategies such as Bid Strategies, Keyword campaign research, Ad group optimisation, targeting tactics.
- Ability to build and execute Go To Market strategy on Paid platforms to increase lead gen from key paid channels KPIs in first year and onwards.
- Meet deadlines and manage paid budgets and optimise across campaign strategy on all chosen platforms.
- Highly analytical with strong data analysis skills, able to understand the bigger picture from campaign metrics and adjust bidding, designs and campaign targeting accordingly.
- Strong attention to detail and ability to manage regional campaigns simultaneously.
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Extensive knowledge of Google Ads Editor, Google Analytics 4, Google Tag Master and other tools including HubSpot, Zapier, to build and adjust new tracking metrics as campaign activity evolves.
- Able to pitch in with other marketing tasks were required to support wider team on global campaign activities.
- Google Ads and Bing Ads certifications desired.
- SFDC and MS Dynamics experience advantageous
Bachelor's degree in Marketing, Advertising, or a related field is preferred
Our Products:
RegPlatform is a technology platform that streamlines regulatory change management. It provides firms with a one-stop, continuously maintained inventory of global regulations, with effortless horizon scanning, integration capabilities and workflow management. RegPlatform combines industry leading AI technology with expert validated insights to simplify the complexities of multi-jurisdictional regulatory content.
RegBrain allows customers to apply CUBE's AI models directly to their own content, enabling faster release and feedback cycles. Our flagship AI services will be included, spanning structural detection, classification, entity extraction, summarisation, and recommendations. Available to customers and partners as APIs and via a UI.
Why Us?
Globally, we are one of a kind!
CUBE are a well-established market leader within Regtech (we were around before Regtech was even a thing!), and our category-defining product is used by leading financial institutions around the world (including Revolut, Citi, and HSBC).
Growth & progression
Last year we grew by more than 50% and our growth journey is just getting started! We are a dynamic, fast-paced workforce that is always seeking ways to accelerate our people, processes, services and products. We hire ambitious people that want to make a difference, share their ideas, “make it happen” and find better, smarter ways of working. Our future is shaped by our employees, so if you’re someone looking for an opportunity to make a real impact, and progress your career alongside the business, it couldn’t be a better time to join us!
️Internationally collaborative culture
With more than 400 CUBERs across 11 locations in Europe, the Americas and APAC, collaboration is key to our success. We are a diverse workforce united by a shared desire to reshape the world of regulatory compliance and make an impact. We champion sharing knowledge with colleagues from all over the world, in order to deliver the best results.
Innovative breakthrough technology
CUBE is an innovator. We pioneered the use of AI in the field of regulatory change and our state-of-the-art, cutting edge technology is helping financial services firms from all over the world, solve complex compliance challenges. You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that will reshape the world of regulatory compliance.
Work life balance
CUBE is a remote-first business so you will be able to design your home office and choose your own work equipment. We host regular in-person meet-ups as a chance to get-together, share ideas and collaborate with other teams but we are advocates for remote working and we believe working remotely provides freedom to innovate, create and unlock global talent.
