Our client, a global media giant, is looking for a Paid Social Strategist. With a minimum 2 years experience working across biddable media platforms, preferably within the travel industry.The Supervisor, Paid Social Strategy & Biddable Media EMEA/UK will play a key role in the management of biddable campaigns. Working within the cross-company paid digital marketing team, the role will look after the design, implementation and reporting of in-house performance campaigns in multiple EMEA markets, across Facebook, Instagram, Tiktok & YouTube. The role will also interface with our AdTech & analytics teams and will liaise with external media agencies when required.
This role requires a self-starter who is good at problem solving and can work both autonomously and as part of a team. You will need excellent communication skills to be able to explain campaign tactics and outcomes to a wide-ranging audience.
This role offers potential for growth, exposure to wider parts of the business and is a fantastic opportunity for someone looking to move into a fast paced, exciting client side role with one of the biggest brands in the world.
- Partner with UK & EMEA stakeholders to understand the business segments overarching annual marketing objectives, challenges & key beats, translating into effective paid performance plans.
- Work closely with different stakeholders around the company to ensure campaigns are aligned with content and objectives.
- Attendance at key meetings providing insight and knowledge on biddable paid media.
- Review and critique incoming creative & content to ensure it’s aligned with objective and fit for purpose.
- In-house campaign activation – schedule, test and launch campaigns in a timely manner with a variety of budgets.
- Track campaigns and optimise as appropriate.
- Assist in reporting, tracking and measuring all activity in line with performance based KPIs and benchmarks.
- Stakeholder management – provide regular audits, analysis and optimisations to improve campaign performance.
- Manage an ongoing ‘test and learn’ optimisation programme to maximise performance.
- Develop close relationships with media partners and external agencies.
- Assist wider LOBs with activation and optimisation of campaigns across other social & video channels.
- Previous experience marketing offerings in the travel industry is desirable, but not essential.
- Proven knowledge and experience of paid/biddable channels and management platforms.
- Strong at communicating with non-digital savvy stakeholders, ensuring knowledge and leaning’s are effectively passed on.
- Excellent creative and copy-writing skills.
- Highly numerate with a strong attention to detail and ability to analyse large sets of complex data.
Diversity and Inclusion Statement. | PCR Digital
“At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment – it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it’s why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.”
We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.
