Job title: Website and Email Marketing Manager
Salary: £40,870
Location: London, E1 / hybrid
Contract/Hours: Permanent, Full time (35 hours per week)
Fairtrade Foundation are recruiting for a Website and Email Marketing Manager to join our growing digital team and play a key role in advancing our mission to make trade fairer.
The Website and Email Marketing Manager will be responsible for all of the Fairtrade Foundations (FTF) website and email marketing communications, reporting to the Senior Digital Marketing Manager, as a peer to the Social Media Manager and Content Production Manager. The Fairtrade Digital Marketing team is a part of the FTF Marketing team within the Communications and Advocacy Directorate.
Youll need to be an expert in website and email communications, with experience in creating effective content targeted at multiple audiences. This role offers an exciting opportunity to use digital marketing strategies to tell the Fairtrade story, increase awareness of the Fairtrade brand and movement, and drive engagement with Fairtrade consumers, commercial partners/industry and policy-makers and donors.
This individual will work closely with key stakeholders across the communications and advocacy directorate (e.g. B2B & Partner marketing, Campaigns, Media and Policy teams) and the wider organisation (e.g. Supply chain, Partnership Development, Programmes and Evidence and Insights teams) to distill and communicate key messages about the Fairtrade Foundation across our website and email communications.
If you have experience of working within the charity sector thats great, but its not essential. But we are looking for individuals who are passionate about social justice, sustainability and the Fairtrade mission. Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers around the world.
Globally, across all Fairtrade members, we share a vision of a world in which all farmers and workers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. To achieve this we connect disadvantaged farmers and workers with consumers, promote fairer trading conditions, and empower farmers and workers to combat poverty, strengthen their position and take more control of their lives.
Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation. Farmers and workers have a strong voice at every level of Fairtrade, from how they invest in and run their local organisations to having an equal say in Fairtrades global decision-making.
We are seeking passionate and enthusiastic candidates who share our vision for a better world, if that sounds like you, then come and join our movement for change.
The Fairtrade Foundation is an equal opportunities employer, offers flexible working and welcomes applications from all sections of the community.
We particularly welcome applications from candidates with ethnically diverse backgrounds, LGBTQ+ candidates and from candidates with disabilities, because we would like to increase the representation of these groups at this level. We want to do this because we know greater diversity will lead to greater results for producers and farmers around the world.
Closing date: Friday 24 January 2025 (10am)
Interviews will take place W/C 3 rd February 2025
Contract: Permanent
Role Purpose
We're looking for a dynamic Website and Email Marketing Manager to join our growing digital team and play a key role in advancing our mission to make trade fairer. The Website and Email Marketing Manager will be responsible for all of the Fairtrade Foundations (FTF) website and email marketing communications, reporting to the Senior Digital Marketing Manager, as a peer to the Social Media Manager and Content Production Manager. The Fairtrade Digital Marketing team is a part of the FTF Marketing team within the Communications and Advocacy Directorate.
Key Responsibilities And Accountabilities
The role will be responsible for developing and executing website and email communications, aligned to the Fairtrade Foundations annual marketing plans.
The successful candidate will support the Senior Digital Marketing Manager with an exciting new project to migrate to a global website platform as well as the ongoing management of the Fairtrade Foundations website, optimising user experience, and leading our email marketing plans. This role offers an exciting opportunity to use digital marketing strategies to tell the Fairtrade story, increase awareness of the Fairtrade brand and movement, and drive engagement across diverse audiences, including consumers, commercial partners/industry and policy-makers and donors.
This individual will work closely with key stakeholders across the communications and advocacy directorate (e.g. B2B & Partner marketing, Campaigns, Media and Policy teams) and the wider organisation (e.g. Supply chain, Partnership Development, Programmes and Evidence and Insights teams) to distill and communicate key messages about the Fairtrade Foundation across our website and email communications.
Deliverables in this role
Website Management & Optimisation
- Support the Senior Digital Marketing Manager with the migration of the Fairtrade Foundation to a new Global website platform managed by Fairtrade International, including a thorough content audit of the current website to inform a refreshed User Experience (UX)
- After the migration is complete, oversee the ongoing day-to-day management of the Fairtrade Foundation website, ensuring content is accurate, relevant, and up-to-date.
- Lead ongoing website optimisation to improve user experience, conversion rates, and engagement, including SEO and UX best practices.
Ensure the website is accessible, mobile-friendly, and in line with current digital trends and best practices.
Email Marketing
- Develop and execute email marketing campaigns to engage Fairtrade supporters, partners, and donors, with a focus on growing our subscriber list and improving engagement.
- Segment email lists to deliver targeted and personalised content to various audiences.
- Create compelling email content, including newsletters, supporter stewardship communications and actions, and educational content on Fairtrades impact with farmers and workers.
- Test, analyse and optimize email campaigns to ensure maximum performance, including open rates, click-through rates, and conversion.
Maintain an email marketing calendar and ensure timely delivery of campaigns.
Cross-Functional Collaboration
- Work closely with a range of key internal teams to align digital efforts with wider marketing and organisational goals.
- Collaborate with the Brand and Creative teams to ensure the brand voice and visual identity are consistent across all website and email communications.
Provide recommendations and insights based on data analysis to support key marketing and advocacy initiatives.
Reporting & Analytics
- Monitor website performance using Google Analytics and other tools, providing insights and recommendations for continuous improvement.
- Track and report on key performance indicators (KPIs) for website traffic, email campaign performance, and digital engagement.
- Use data-driven insights to refine and adjust strategies and tactics for continuous improvement.
Person specification
Essential:
Experience & Qualifications
- Minimum of 3 years experience in website management, email marketing, or digital marketing.
- Proficient with Content Management Systems (e.g. WordPress, Drupal).
- Strong knowledge of email marketing platforms (e.g. Mailchimp, HubSpot, Salesforce Marketing Cloud).
- Experience with Google Analytics, SEO tools (e.g., SEMrush, Moz), and basic HTML/CSS.
- Demonstrable experience in developing and executing successful email marketing campaigns.
- Strong understanding of digital marketing best practices, especially related to user experience, SEO, and conversion optimization.
- Ability to create compelling content for diverse audiences, with a strong focus on storytelling and engaging digital users.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Proficient in tracking, analysing, and reporting on digital metrics, and making data-driven decisions.
Desired:
- Experience working within a charity environment
- A professional qualification or evidence in marketing
Essential:
Knowledge & Skills
- Passion for social justice, sustainability and Fairtrades mission.
- Ability to work collaboratively with cross-functional teams and manage multiple projects at once.
- Strong interpersonal skills and the ability to communicate clearly with various stakeholders.
Desired:
- Experience with CRM platforms and automation tools (e.g. Salesforce, Pardot).
- Knowledge of digital accessibility standards and practices.
Fairtrade Values
We want everyone to be ambassadors for the organisation and encourage staff & volunteers to speak at events which on occasion might be during evenings and weekends, to promote diversity, equality and inclusion in everything we do, and champion our values.
Fairtrades global values are:
Accountability, Integrity, Respect and Partnership . These values should be embedded in your work and behaviour, and any associated policies and processes adopted consistently.
At Fairtrade we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us.
Review Arrangements
The details contained in the Job Description reflect the content of the job at the date the job description was prepared. It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost, and other duties may be gained without changing the general character of the duties or the level of responsibility entailed. Consequently, the Fairtrade Foundation will expect to revise this job description from time to time and will consult with the post holder as appropriate.
