Job Purpose: To manage and oversee digital marketing campaigns, including SEO-focused strategies, for your client list.
Due to continuous growth, we’re looking for an experienced Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.
Job Summary
As a Digital Account Manager, you will play a crucial role in the team, managing your own list of clients. Experience in digital, marketing, or advertising agencies is essential. Your primary responsibility is to manage the delivery of digital marketing campaigns for a list of clients, ensuring they generate successful, measurable results. You’ll have support from Account Executives and Platform Specialists who will help implement the work for your clients.
This role also requires strong SEO knowledge, as you will be managing SEO-driven campaigns and need to be confident in delivering SEO strategies. You should understand SEO techniques for both e-commerce and lead generation, and be able to identify what is required to generate successful results for SEO clients. A knowledge of technical SEO is advantageous.
Whilst this role is primarily an Account Manager position, we are looking for a candidate that enjoys getting stuck into the bigger SEO projects and to play an active role in the delivery.
Responsibilities:
- Plan and manage the rollout of digital campaigns for your client list.
- Be the main day-to-day contact for clients.
- Keep clients updated on activity and lead meetings as required.
- Ensure all activity is aligned with client objectives.
- Analyse and make recommendations to improve campaign performance.
- Provide weekly and monthly reports and analysis as required.
- Work closely with Account Executives to ensure your client tasks are planned, delivered on time, and completed to a high standard.
Requirements:
- 1-2+ years’ agency experience, managing SEO campaigns (desirable is some PPC, and/or paid social campaigns).
- SEO experience, including developing SEO strategies, and an understanding of on-page and off-page SEO techniques.
- Familiarity with SEO for both e-commerce and/or lead generation.
- Google Ads and Google Analytics experience.
- Sound Microsoft Excel experience.
- Excellent client communication skills, verbal and written.
- Naturally organised with good time management.
- Proactive with great initiative.
- Proofreading skills.
- Excellent spelling and grammar; this is essential.
- A passion for a career in digital marketing, with a specific interest in SEO.
- Ability to work on your own initiative with high attention to detail.
- Ability to organise and prioritise a busy workload with a flexible approach to tasks.
- Team player.
Desirable Experience:
- Knowledge of setting up and managing SEO campaigns, including keyword research, metadata creation, and on/off-page SEO tactics.
- Understanding of SEO tools and reporting platforms (e.g., Ahrefs, SEMrush, Moz).
- Knowledge of setting up paid search campaigns, including keyword research, campaign structure, targeting settings, ad creation, and landing page recommendations.
- Experience in setting up social ad campaigns, including targeting, audience creation, campaign setup, and ad creation.
- Meta Blueprint Certified.
- Google Ads and Google Analytics certifications.
- Amazon Ads experience.
- Experience with other ad platforms, such as Bing Ads, LinkedIn Ads, Spotify Ads, and Pinterest Ads.
- Looker Studio and GA4 experience.
- Google Tag Manager experience.
- Experience in SEO and paid search for international markets.
- Experience in leading meetings, pitching, and tenders to potential clients.
- Dog lover!
What benefits can Upperdog offer you?
- 30 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week Mon/Thurs/Fri
- Monthly team lunches
- Casual dress code
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Private medical insurance
- Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
- And more…
Salary: Dependent on candidate
Application process
First stage interview – this will be a short Teams call to hear a bit about you and your experience and tell you more about the role.
Second stage interview – this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.
For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email to careers@upperdog.co.uk. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
Job Types: Full-time, Permanent
Schedule:
Ability to commute/relocate:
- Bournemouth, BH2 5BD: reliably commute or plan to relocate before starting work (required)
Experience:
- marketing agency: 1 year (required)
Work Location: Hybrid remote in Bournemouth, BH2 5BD
