Digital Marketing Strategist

Smith and Reed Recruitment • Bournemouth, ENG, GB • £60,000 - £65,000 / year • 5d ago

Digital Marketing Strategist

Greater Bournemouth Area - Salary Up to £60,000+ for well qualified candidates - 30 Days Annual Leave - Pension - Private Healthcare - Hybrid Work Options

Position Overview:

Are you an experienced Digital Strategist. This role is suited to someone with a background in and passion for; PPC, paid social and SEO. This role involves working closely with Account Managers and channel specialists across PPC, social media and SEO, while cultivating strong client relationships and ensuring exceptional campaign results. The ideal candidate has a strong background in agency-side digital marketing for multiple clients across both lead gen and ecommerce, is comfortable with data and forecasting, and can work well as part of a team. This role will report into the Agency Founders, working closely alongside our Head of Marketing, Client Services Director and Senior Account Managers.

Key Responsibilities:

Strategy Management & Campaign Performance
Collaborate with the internal team to respond to client briefs, allocate appropriate resources, and devise effective digital strategies that align with KPIs.
Develop holistic digital marketing strategies (encompassing PPC, paid social, SEO, tracking and analytics) that run across the full marketing funnel.
Oversee the development and delivery of client campaigns, ensuring consistency in quality and strategy alignment.
Track, analyse, and report on key performance metrics, adjusting strategies and operations as needed with data-driven insights. Using tools such as Looker Studio, GA4, Google Ads, Meta Ads, Adobe Analytics and ahrefs, to deliver actionable insights and recommendations in clear, client-facing reports.

Client Relationships

Act as the senior strategy escalation contact for high-profile clients, ensuring their needs are met and expectations exceeded.
Build strong, trusting relationships through proactive communication and problem-solving.
Prepare agendas and presentations, lead meetings, navigate challenging conversations, and generate actionable outcomes.

New Business

Work close with Agency Founders on digital marketing new business leads, to expand the agency’s client portfolio.
Including pitches, proposals, and forecasts.
Team Management and Development
Manage and mentor 3-4 team members.
Foster a positive, results-oriented culture with an emphasis on innovation, collaboration, and professional growth.
Conduct regular performance reviews, set objectives, and guide individual career development.
Industry Expertise and Innovation
Be actively passionate about industry trends, emerging technologies, and best practices in digital marketing.
Hold up-to-date digital marketing certifications for relevant platforms e.g. Google Ads, Google Analytics 4 and Meta.
Conduct competitor analysis and market research to inform strategic decisions.

Required Skills & Experience:

Experience: Minimum of 5 years of experience in digital marketing agency-side or working with multiple clients.
Technical Skills: Deep knowledge of digital marketing platforms including Google Analytics 4, Google Ads, Meta Ads, SEO tools.
Analytical Mindset: Strong data-driven approach to decision-making with the ability to interpret and leverage data for campaign optimisation and strategic planning.
Results-Driven: Demonstrated track record in achieving campaign objectives, with experience in setting and achieving revenue goals and profitability targets.
Working Style: Strong organisational and time management skills, proactive and solutions-focused. Comfortable in a fast-paced environment and problem-solving.

PR4029

Keywords: Digital Marketing Strategist, SEO, PPC, paid social, strategy management, campaign performance, agency side digital marketing, digital marketing, digital marketing agency, google analytics 4, google ads, meta Ads, SEO tools,

Job Types: Full-time, Permanent

Pay: £60,000.00-£65,000.00 per year

Benefits: