Our client, a specialist bank, is looking for a Digital Marketing Specialist with experience in the financial services industry to join their expanding team. This role will lead the execution of the bank's digital marketing and website strategies, focusing on boosting brand awareness, increasing client engagement, and attracting new clients.
The ideal candidate will combine strategic vision, technical skills, and creative thinking to position the bank as the top choice for high-net-worth individuals, businesses, and financial intermediaries, emphasizing its human-scale, relationship-driven approach.
Key Responsibilities:
- Lead digital marketing and website strategies.
- Manage and mentor two digital marketers.
- Oversee website to boost brand perception, UX, traffic, and conversions.
- Collaborate with internal teams and external agencies.
- Manage Pardot for email marketing and CRM alignment.
- Develop social media strategies and digital campaigns (PPC, display, retargeting).
- Use analytics (Google Analytics) for performance tracking and optimisation.
- Ensure compliance with UK financial regulations.
- Handle digital marketing budgets and vendor relationships.
Person Specification:
- Proven digital marketing experience in financial services.
- Proficiency in web projects, SEO, analytics, UX, and marketing automation (Drupal, Pardot).
- Strong leadership, communication, and data analysis skills.
- Strategic, creative, and regulatory-savvy thinker.
