Job Title: BI Analyst (Marketing)
Location: Bristol (Hybrid – 2 days a week onsite)
Salary: £35,000 – 45,000 DOE
About the Company
The client is a leading Marketing Agency dedicated to providing innovative solutions to clients in Marketing and Advertising, they need a BI Analyst to leverage data-driven insights to improve decision-making, enhance customer experiences, and achieve sustainable growth.
Position Summary
We are seeking a skilled and detail-oriented Data (BI) Analyst to join our dynamic team. The BI Developer will play a key role in transforming complex data into actionable insights to support strategic decision-making across the organisation. This individual will collaborate with cross-functional teams to design, develop, and maintain dashboards, reports, and data models that drive business performance.
Key Responsibilities
Data Analysis and Reporting:
- Collect, analyse, and interpret financial and operational data to identify trends, patterns, and actionable insights.
- Develop and maintain standardized and ad-hoc reports to monitor key performance indicators (KPIs).
Dashboard and Visualisation Development:
- Create and manage interactive dashboards and visualizations using tools like Tableau, Power BI, or Looker.
- Ensure dashboards provide clear, accurate, and actionable insights for stakeholders.
Collaboration and Stakeholder Engagement:
- Partner with business leaders, finance teams, and IT to understand data requirements and deliver tailored BI solutions.
- Communicate insights and recommendations effectively to both technical and non-technical audiences.
Data Integrity and Quality Assurance:
- Perform data validation and ensure the accuracy, consistency, and reliability of datasets.
- Identify and resolve data quality issues by working closely with data engineers and IT teams.
Process Improvement:
- Identify opportunities to automate reporting processes and streamline data workflows.
- Contribute to the development of best practices for BI tools and processes.
Qualifications
Required Skills and Experience:
- Bachelor’s degree in Data Analytics, Marketing, Finance, Business, Computer Science, or a related field.
- 1-3 years of experience in business intelligence, data analysis, or a similar role, preferably within the marketing Industry.
- Proficiency in BI tools such as Tableau, Power BI, or Looker.
- Understanding of Google Analytics would be a huge PLUS
- Knowledge of DAX and Automation
- Knowledge of data modeling concepts and ETL processes.
- Strong SQL skills and experience working with relational databases.
- Understanding of financial services operations and terminology.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent communication and interpersonal skills.
Preferred Skills:
- Experience with Python or R for data analysis.
- Familiarity with cloud platforms like AWS, Azure, or Google Cloud.
- Certification in BI tools or related technologies.
- Marketing Background
- Knowledge of SEO and PPC
- Experience working on GTM or GA4
What We Offer
- Competitive salary and benefits package, with a bonus of up to 10%
- Opportunities for professional development and career growth.
- A collaborative and inclusive workplace culture.
