Location: Manchester. M17 1JT, United Kingdom
Address: Unit 2, Tenax Road
We have an exciting new vacancy of PPC Coordinator to manage and monitor the performance of our PPC agency, ensuring our ad spend maximizes ROI across our 63 UK hotel.
Our office is ideally located in Trafford Park, just a short walk from Parkway Tram Stop and the M60, offering easy access for commuters both in and outside of Manchester.
Benefits include:
- Attractive salary
- Career development opportunities throughout the UK
- Significant staff discount rates when staying at our hotels in the UK
- 50% discount off food and drink if staying at one of our hotels
- Friends and family hotel stay discounts
- Reduced membership at our Leisure clubs
- Free meals on duty (when applicable)
- Employee referral scheme
- Up to 28 days holiday including bank holidays per annum.
- Auto enrolment pension scheme
Your duties will include:
- Reviewing PPC agency reports and cross-verify key metrics such as ROAS, CTR, and CPC.
- Utilising Google Analytics to confirm conversion tracking accuracy and evaluate user behaviour.
- Auditing agency optimisations, including bid adjustments and keyword refinements. Ensure adherence to agreed timelines, budget allocations, and performance targets.
- To present commercially aware updates and insights to senior management
- Researching competitor activity and monitor market trends to identify opportunities.
- Provide insights into potential keyword additions, creative improvements, and audience targeting adjustments.
The ideal candidate will have:
- A strong understanding of PPC campaign management and analytics tools (Google Ads, Google Analytics, SEMrush).
- Proven ability to analyse performance metrics and generate actionable insights.
- Experience in managing external vendors or agencies is a plus.
- 2+ years of experience in digital marketing or PPC management.
- Familiarity with the hospitality industry is an advantage.
- Proficiency in Microsoft Excel for reporting.
We are an equal opportunities employer. We require all employees to provide us with evidence of their right to work in the UK. All data will be stored in accordance with our privacy policy found on our website. Strictly no agencies. No commissions or other charges will be paid in any circumstances.
