At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
As a PPC Executive in our Performance Marketing team, you'll take the reins in managing Google Ads and Microsoft Ads, primarily for our SME eCommerce clients. You will also focus on Performance Max and Merchant Centre tasks. This is an exciting opportunity to be part of a dynamic team within a larger agency (VML), where you'll also have the chance to work on campaigns for some of the world's biggest brands. There may be opportunities to dive into other digital channels like Paid Social and Programmatic. Experience in these areas is a plus but not a must.
- Google Ads Management: Confidently manage and optimise campaigns across Google Ads, using a variety of campaign types such as Search, Performance Max, and Video. Align campaigns with client objectives and deliver measurable growth.
- Strategy: Craft and implement comprehensive PPC strategies tailored to each client's needs. This includes audience targeting, budget optimisation, and refining campaigns for maximum ROI. Regular performance tracking and A/B testing will help you drive continuous improvement.
- Google Merchant Center Management: Take charge of Google Merchant Center, from creating and optimising product feeds, to troubleshooting and fixing issues. Experience with Local Inventory Feeds is a plus!
- Client Interaction: Team up with account managers to manage client expectations, participate in client calls, and share performance insights. You'll be the go-to for explaining complex data in a way that's clear and actionable.
- Performance Analysis: Dive into campaign performance data to uncover actionable insights. Use these to fine-tune strategies and improve key metrics like COS (Cost of Sale), ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition).
- Industry Knowledge: Stay ahead of the curve by keeping up with the latest in digital marketing trends and PPC platform updates. We love to see new strategies and tools brought into our campaigns!
- Collaboration: Many of our clients are signed up for multiple services. Work hand-in-hand with cross-functional teams to ensure we're always hitting the mark with our clients' needs and overall marketing strategies.
- Proven experience in a similar role, ideally within an agency or a hands-on client-side position.
- Proven success in managing and setting up Google Ads campaigns with a focus on driving revenue and hitting KPIs like COS, ROAS, and CPA.
- Extensive experience with Google Merchant Center, including feed management and optimising product data for Shopping campaigns.
- Able to solve issues with Google Ads and GA4 tracking, knowledge and application of Google Consent Mode.
- Strong interest in Performance Marketing and the different channels this covers.
- Excellent communication skills – you'll be able to make complex concepts easy for anyone to understand. You'll enjoy working directly with clients and have confidence presenting work on client calls.
- A strong analytical mindset – you're good at turning data into insights.
- The ability to work independently and take the initiative is valued. Asking for help when you have tried and tested is welcome!
- A passion for staying updated with industry trends and a willingness to share your knowledge.
- Experience in other areas like Social Media, Programmatic Advertising, or Amazon Advertising.
- Ability to create Google Ads scripts
- Experience with Google Tag Manager implementation and maintenance
- Experience working with clients using Shopify and Woocommerce
- Certifications in Google Ads or related platforms are highly valued.
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.
#LI-EMEA #LI-HYBRID #LI-MC1
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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