Job title: Marketing Manager
Reports to: Head of Marketing, Membership & Digital (MMD)
Hours of work: 30 hours per week with preferred availability to work Mondays
Salary: SCP 29 - 32, £38,626 - £41,511 FTE dependent on experience. Plus Local Government Pension Scheme
Line Management Responsibility: Communications Officer, Sales & Marketing Officer & Digital Executive
Location: Home based with occasional travel to our head office in Taunton and to SLCC events
About us:
Founded in 1972, Society of Local Council Clerks (SLCC) has gone from strength to strength, starting with just 50 members and now representing clerks to over 5,000 local councils in England and Wales.
As the professional body for local council clerks and senior council employees, we ensure that our members are equipped with the necessary knowledge, training and skills to thrive within their role and best support their council and community.
Purpose of the Role
- Lead the marketing and communications efforts for the Society of Local Council Clerks (SLCC), the Local Council Consultancy (LCC) and any other SLCC brands.
- Enhance member engagement, retention, and acquisition through targeted marketing strategies.
- Collaborate with the Head of MMD and cross-functional teams to align marketing initiatives with organisational goals.
- Drive brand visibility and create compelling content across various online and offline marketing channels.
- Drive initiatives to promote awareness and inclusion among members and the wider sector such as Local Council Clerk Week.
- Work with the Head of MMD and Digital Executive to develop and implement an AI strategy to leverage technological advancements in marketing.
- Manage internal communications in collaboration with the Communications Officer to ensure consistent messaging within the organisation.
- Oversee the commercial strategy to meet financial targets by creating income-generating, high-quality service packages.
- Work with the Head of Policy and External Communications to develop and execute external press releases.
Key Duties & Responsibilities
- Oversee all marketing and communications efforts for SLCC and LCC, including promoting their products and services such as events, qualifications, training, and local branches to budget and deadline.
- Lead the commercial strategy, maximising SLCC’s commercial ventures such as exhibiting, advertising and sponsorships. Working with the Sales and Marketing Executive to meet financial targets by developing effective packages that generate income while maintaining service quality.
- Implement targeted marketing strategies to improve member engagement, retention, and acquisition, creating a sense of community and inclusion across the membership.
- Lead and mentor a team of three marketing professionals, supporting their development and ensuring high performance.
- Work closely with the Head of MMD, and other departments to align marketing initiatives with broader organisational goals.
- Increase SLCC’s brand visibility by creating and sharing compelling content across digital marketing channels working with the Digital Executive.
- Lead initiatives such as Local Council Clerk Week to raise awareness of the clerks’ profession.
- Utilise the bespoke CRM system and the mailing platform for effective member communication, ensuring accuracy and relevance in data management.
- Collaborate with the Head of MMD and Digital Executive to develop and implement an AI strategy that enhances marketing capabilities and value of membership.
- Oversee internal communications, working with the Communications Officer to maintain consistent messaging throughout the organisation.
- Work alongside the Head of Policy and External Communications to create and distribute press releases, boosting visibility and strengthening SLCC’s reputation.
- Conducting audience targeting, market research, and analysis to identify key demographics, understand member behaviour, and assess market trends, ensuring strategies are data-driven and effectively tailored to meet audience needs and organisational goals.
- Continuously monitor and assess marketing campaign performance, making data-driven adjustments to enhance effectiveness as well as SLCC surveys such as the biennial membership survey.
- Oversee the development and delivery of presentations that communicate SLCC initiatives to members, branches, and external stakeholders.
- General Office Tasks: Assist with general office-related tasks as required
- Undertake duties and activities as may be reasonably requested of you as an Officer of the SLCC
Closing date: Monday 20 January 2025 at 9am
Hours: 30 hours per week with preferred availability to work Mondays
To apply, please send your CV and a cover letter outlining your experience and suitability for the role to gemma.rickard@slcc.co.uk, Head of Marketing, Membership & Digital.
Job Types: Part-time, Permanent
Pay: £38,626.00-£41,511.00 per year
Expected hours: 30 per week
Benefits:
Schedule:
Application question(s):
- Bachelor's degree in Marketing, Communications, or related field; or CIM qualification (Level 6)
- Minimum of 5 years' experience in a senior marketing role
- Experience of line management
- Experience in budget management and resource allocation within a marketing department
Work Location: Remote
Application deadline: 20/01/2025
