Location: Eden Campus, Guardbridge, St Andrews - Maternity Cover (12-month FTC)

University of St Andrews Entrepreneurship Centre is an incubator which aims to inspire and enable entrepreneurship for the University and non-University community. It supports the full entrepreneurial journey - starting with empowerment of aspiring entrepreneurs through to the creation and development of early-stage ventures, all the way to small and medium size enterprise growth. The Entrepreneurship Centre is part of St Andrews Innovation which is a subsidiary company of the University of St Andrews. The organisation connects industry with our student and staff community to harness a thriving entrepreneurial ecosystem. The team helps develop ideas, enhance research, and realise potential.

Our ambition

The Entrepreneurship Centre acts as a catalyst and hub for entrepreneurial activities. Our vision is to enable start-ups to become strong, scalable, and sustainable companies that make a positive contribution to society.

The role

We are looking for a Marketing & Events Manager to manage the Entrepreneurship Centre brand.
You will be responsible for all physical and digital events, brand recognition, online content, social media and play a core role in the development of our entrepreneurial community.
You will report directly to our Director of Enterprise.
This is a full-time role with the opportunity for remote working.

You will be responsible for:

Events Design

Creating, managing and delivering all Entrepreneurship Centre events including alumni engagement and pitching events (digital and face-to-face).
Organising and managing/hosting relevant community events (with invited guest speakers).
Managing a wide range of event suppliers including AV, live streaming, video production, photography, and catering.
Leading the creation and execution of event content including event brochures, PowerPoint/ Canva slide decks, videos, and speaker briefs.

Brand Management

Managing brand awareness amongst key stakeholder groups.
Managing the student team of Interns and Brand Ambassadors, and coordinating their efforts and activities.
Managing and growing the Entrepreneurship Centre podcast: Beyond StArtups.
Measuring brand awareness with key metrics via social analytics e.g., geography, incoming traffic, and new users.
Managing and driving the reputation of the centre and profile as well as increasing brand visibility across all channels.
Ensuring the brand is consistently implemented across all marketing channels, including digital platforms, printed literature, and outreach activities.
Managing the Entrepreneurship Centre’s online platform including platform maintenance, refreshing content, updating events and competitions and working with our supplier to improve data collection.

Social Media

Maintaining our social media voice & tone.
Evangelising the Entrepreneurship Centre programme and community.
Assisting the wider team to develop strategic initiatives to further the wider knowledge exchange aims of the Entrepreneurship Centre and the wider St Andrews Innovation team.
Using social media to build thought leadership.
Increasing followers and engagement on all platforms (Facebook, X, LinkedIn & Instagram).
Use social media analytics to create meaningful content based on past post-performance.

Marketing Strategy

Refining the marketing strategy for the Entrepreneurship Centre to ensure objectives are met.
Managing the annual budget in line with these objectives.
Devising a marketing strategy for the latest Entrepreneurship Centre pursuit; The Entrepreneurship Centre WhatsApp Community
Leading the customer discovery initiative to better understand our community and adapt our offerings accordingly.

Competitions

Managing and delivering all Entrepreneurship Competitions including budget, terms and conditions, and timelines.
Promoting and working with stakeholders offering competitions, to promote and manage applications (e.g. Converge and Scottish EDGE).

Skills and experience required

We are seeking a proactive self-starter with excellent multitasking and prioritisation skills to thrive in a fast-paced environment. With a proven track record in both traditional and virtual events, as well as branding, you will bring a drive for excellence and a strong customer-focused approach to the role.

Essential requirements

Relevant marketing, digital marketing, or events qualification.
Experience with online marketing tools such as Meta and Google Ads
Proficient in the use of WordPress, Hootsuite and PowerPoint.
Experience of events management and delivery, both digital and traditional.
Deep understanding of social media platforms.
Experience of liaising with a range of stakeholders.
Excellent communication skills (written and oral), ability to write news articles, blogs, newsletters, and briefings.
Excellent interpersonal skills and a professional, customer-focused approach
Demonstrate confidence and flexibility in handling the challenges of a busy working environment.
Have a high degree of attention to detail and a high quality of output, including accuracy and volume.
Proficiency in the use of Mailchimp and CRM platform (experience in Monday.com is a bonus).
Ability to provide regular reporting and updates (both formal and informal).

Desirable requirements

Project management experience.
Team management experience.
Business development and outreach experience.
Ability to network effectively and build relationships.
Experience of development and delivery of a marketing strategy for internal and external customers.

What you will get

Competitive salary.
Part of a small and fast paced team.
The opportunity to work closely with top technical talent & advisors, cutting-edge start-ups, and innovative corporates.

Apply

Please apply with a covering letter, a brief CV, and any other links that would support your application. We are looking for the successful candidate to start February 2024.

Please send your covering letting to entrepreneurship@st-andrews.ac.uk

Further information and informal enquiries may be directed to Cassidy Sorrie, email: entrepreneurship@st-andrews.ac.uk.

This role does not meet the minimum requirements set by UKVI to enable sponsorship of migrant workers. Therefore, we cannot progress applications from candidates who require sponsorship to work in the UK.

For further information on this, please visit the UK Visas and Immigration website: https://www.gov.uk/browse/visas-immigration/work-visas.

At the University of St Andrews Entrepreneurship Centre, we understand that being diverse makes us better which is why we support a culture of respect and equal opportunity, and value diversity at the heart of what we do. We want to increase the diversity of our workplace to underpin a dynamic and creative environment.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: £37,000.00 per year

Benefits:

Company events
Company pension
Free parking
Life insurance
On-site parking
Work from home

Schedule:

Monday to Friday

Ability to commute/relocate:

St. Andrews, KY16 0US: reliably commute or plan to relocate before starting work (required)

Application question(s):

Have you included a cover letter?

Education:

Bachelor's (preferred)

Experience:

Digital marketing: 2 years (preferred)
Events management: 2 years (preferred)

Work authorisation:

United Kingdom (preferred)

Work Location: Hybrid remote in St. Andrews, KY16 0US

Application deadline: 22/01/2025

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Marketing & Events Manager