Marketing Manager - Skipton

Responsibilities

Develop and execute the overall digital marketing plan in line with the marketing strategy.
Manage digital marketing campaigns including SEO, PPC, and social media ads.
Coordinate with the Director, the wider marketing team and other departments (particularly the sales department) to ensure cohesive marketing efforts.
Analyse campaign performance and optimise strategies accordingly.
Manage the digital marketing budget and allocate resources effectively across digital media channels.
Stay up-to-date with the latest trends and best practices in digital marketing.
Utilise analytics tools such as Google Analytics, Tag Manager and Looker Studio to track and report on campaign performance.
Ensure that all marketing activities are aligned with the company's objectives and brand guidelines.
Develop and implement strategies to increase website traffic and generate leads.
Handle multiple campaigns simultaneously, ensuring each is executed on time and within budget.

Key Skills the Marketing Manager will have:

At least 5 years’ experience in a digital marketing role, either in-house or agency.
Experience of B2B marketing within a similar industry, or industry with similar challenges.
In-depth understanding of digital marketing channels.
Experience with automated/lead nurturing email platforms, such as HubSpot, Campaign Monitor etc.
Experience with analytics tools (Google Analytics, Tag Manager, etc.).
Excellent project management skills.
Ability to handle multiple campaigns simultaneously and work under tight deadlines.
Strong analytical skills and ability to interpret data to make informed decisions.
Excellent communication skills, both verbal and written.
Creative thinker with the ability to develop innovative marketing campaigns.
Strong organisational skills and attention to detail.
Ability to work independently and as part of a team.
Driven to achieve results and exceed targets.

The company as well as the starting salary will offer great work life balance,

Starting salary £28,000 to £35,000 per annum
You will be entitled to take your birthday off each year, without deduction from holiday allocation.
A free Broadband and Phone line package is available to each member of staff upon probation completion.
Early finish every friday (3pm) for on target staff.

Click the "Apply Now" button now for immediate review or please send across your CV to Recruitment@lacomms.com

Job Type: Full-time

Pay: Up to £37,000.00 per year

Additional pay:

Benefits:

Flexible language requirement:

Schedule:

Ability to commute/relocate:

Work Location: In person

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