Marketing Manager - Skipton
Responsibilities
- Develop and execute the overall digital marketing plan in line with the marketing strategy.
- Manage digital marketing campaigns including SEO, PPC, and social media ads.
- Coordinate with the Director, the wider marketing team and other departments (particularly the sales department) to ensure cohesive marketing efforts.
- Analyse campaign performance and optimise strategies accordingly.
- Manage the digital marketing budget and allocate resources effectively across digital media channels.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Utilise analytics tools such as Google Analytics, Tag Manager and Looker Studio to track and report on campaign performance.
- Ensure that all marketing activities are aligned with the company's objectives and brand guidelines.
- Develop and implement strategies to increase website traffic and generate leads.
- Handle multiple campaigns simultaneously, ensuring each is executed on time and within budget.
Key Skills the Marketing Manager will have:
- At least 5 years’ experience in a digital marketing role, either in-house or agency.
- Experience of B2B marketing within a similar industry, or industry with similar challenges.
- In-depth understanding of digital marketing channels.
- Experience with automated/lead nurturing email platforms, such as HubSpot, Campaign Monitor etc.
- Experience with analytics tools (Google Analytics, Tag Manager, etc.).
- Excellent project management skills.
- Ability to handle multiple campaigns simultaneously and work under tight deadlines.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication skills, both verbal and written.
- Creative thinker with the ability to develop innovative marketing campaigns.
- Strong organisational skills and attention to detail.
- Ability to work independently and as part of a team.
- Driven to achieve results and exceed targets.
The company as well as the starting salary will offer great work life balance,
- Starting salary £28,000 to £35,000 per annum
- You will be entitled to take your birthday off each year, without deduction from holiday allocation.
- A free Broadband and Phone line package is available to each member of staff upon probation completion.
- Early finish every friday (3pm) for on target staff.
Click the "Apply Now" button now for immediate review or please send across your CV to Recruitment@lacomms.com
Job Type: Full-time
Pay: Up to £37,000.00 per year
Additional pay:
Benefits:
- Company events
- Company pension
- Free parking
- Gym membership
- On-site parking
- Private medical insurance
Flexible language requirement:
Schedule:
Ability to commute/relocate:
- Skipton: reliably commute or plan to relocate before starting work (required)
Work Location: In person