Are you passionate about email marketing and creating meaningful customer journeys? Do you want to join Kit & Kin, the sustainable lifestyle brand renowned for the most accredited eco nappy on the planet, in a dynamic, high-impact role? If so, we’d love to hear from you!

Co-founded by Spice Girl Emma Bunton, Kit & Kin is a certified B Corp on a mission to drive real global change. Known for our eco-friendly baby products and plant-based refillable cleaning range, we’re expanding rapidly. We’re looking for a talented Email Marketing Executive to develop and deliver high-performing email campaigns that resonate with our audience and drive customer engagement.

What we really, really want…

We’re searching for a data-driven marketing executive with experience in email marketing and CRM management. You’ll be responsible for managing our email strategy, building engaging campaigns, and driving customer retention. This is a fantastic opportunity to help shape Kit & Kin’s customer communication strategy and play a key role in our growth journey.

Responsibilities:

Email Marketing: Develop and execute Kit & Kin’s email marketing strategy to drive customer engagement, retention, and conversions.
Automated Campaigns: Manage and optimise automated email journeys, including welcome, post-purchase, re-engagement, and promotional campaigns.
Loyalty Programme Management: Oversee the development and execution of our loyalty programme, enhancing customer retention and satisfaction.
Friend Referral Programme: Manage the friend referral programme, incentivising customers to bring new users into the Kit & Kin community.
Ambassador Programme: Lead the strategy and management of our ambassador programme, nurturing relationships with brand advocates and tracking their performance.
Campaign Development: Collaborate with the creative team to write copy, design and build visually engaging and on-brand email templates.
Performance Optimisation: Perform A/B testing and continuously optimise email campaigns to improve performance and engagement metrics.
CRM Management: Maintain and segment the CRM database to ensure personalised and targeted messaging for different customer segments.
Analytics: Analyse email performance, loyalty engagement, and ambassador activity, generating reports to refine future campaigns and initiatives.
Industry Awareness: Stay up-to-date with the latest email marketing trends, loyalty programme best practices, and ambassador programme tools.

What we’re looking for:

A minimum of 2 years’ experience in email marketing and working with Klaviyo, with hands-on experience managing CRM platforms and email automation tools.
Strong understanding of email marketing best practices, including deliverability, A/B testing, and segmentation.
Proficiency in using email marketing software Klaviyo
Proven experience in managing loyalty programmes, referral programmes, and ambassador initiatives (using platforms such as MentionMe, Yotpo, Loyalty Lion, Awin etc)
Data-driven with experience analysing campaign performance and optimising based on insights.
Familiarity with design tools such as Canva, Adobe Suite, or similar is a plus.
A passion for sustainability and a desire to make a difference in the world.

What you’ll get:

Competitive salary: £25,000 - £33,000 per annum.
Holidays: 25 days of annual leave plus bank holidays.
Flexible working: Hybrid role with monthly meetings in London.
Team socials: Regular team social events.
Pension scheme: Statutory pension scheme.
Impact: Be a part of shaping the future marketing strategy of Kit & Kin, driving change in the eco-conscious space.

Join Us on Our Journey

This is an incredible opportunity to join a fast-growing start-up with a clear focus on becoming the number one sustainable brand for families. You’ll play a vital role in Kit & Kin’s journey towards global change, and there are significant personal development opportunities along the way.

What are you waiting for?

Apply now to be part of the Kit & Kin family!

Kit & Kin jobs

Email Marketing Executive