About SHEIN:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Role Summary:
The Senior Social Media Managers role is to plan and deliver an always on social media calendar of impactful content and activations that make SHEIN the go to brand for fashion loving customers. The aim is to increase topline brand awareness, consideration and advocacy as well as driving significant social reach, engagement and shareability.
This position requires a creative, organised and passionate individual who can effectively plan, create, post and measure an always on calendar of engaging content that aligns with fashion and culture and resonates with our target audiences.
Candidates who have a passion for and experience in social content creation and highly engaged personal social channels will also be considered.
Key Responsibilities:
Social Strategy
- Plan and develop a comprehensive annual social strategy and content calendar that aligns with SHEIN’s brand and business objectives
- Stay ahead of the curve and monitor cultural and social trends to drive the creation and calendar of content
- Ensure brand consistency across all social media activity adhering to the brands positioning, identity and tone of voice
- Build out platform-first best practices across social channels and execute against them to increase followers and subscribers to social channels
Content Creation:
- Plan and create engaging social media content, including posts, captions, images, and videos, that aligns with SHEIN's brand voice and messaging.
- Put a specific focus on creating content in line with current and long-term social media trends to increase reach and engagement
- Optimise content in-line with channel best practises to capture attention and increase engagement
- Collaborate with internal teams including brand, design, partnerships and performance marketing to produce high-quality content.
Creator and Influencer management:
- Build and manage a roster of content creators and influencers who can act as ambassadors for the brand
- Sourcing and recruiting new talent and on boarding them to the SHEIN team
- Lead on tactical creator and influencer briefs to support on key campaign and activations
- Monitoring performance of creator content across social channels and optimise towards content quality, reach and engagement
Community Management:
- Respond to comments, messages, and mentions in a timely and professional manner.
- Foster a positive and engaging online community.
- Identify and execute moments of magic in response to our online community
- Identify and address any negative feedback or issues.
- Analytics and Reporting:
- Track and analyse key social media metrics, such as reach, engagement, shareability, and content effectiveness (VTR’s, View time, etc).
- Use data insights to optimise content performance and identify opportunities for improvement.
Experience Required:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience working in the fashion, beauty or retail industry.
- Minimum of 5 years of experience in social media management or content creation or a similar role.
- Proven track record of planning and creating successful social media content and campaigns
- Experience using social media analytics tools and reporting back on channel and content performance
- Track record of working with talent, influencers and content creators
Key Skills & Interests:
- Passion for social media content creation
- Strong understanding of social media platforms and trends (key focus on Instagram, TikTok, YouTube).
- Excellent creative development and copywriting skills.
- Strong project management and organisational abilities.
- Knowledge of graphic design and video editing software (not design skills)
- Excellent communication and interpersonal skills.
- Interest in emerging trends in fashion
- Curiosity for doing things differently
