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Email Marketing Executive

Southampton Football Club • Full-time • Southampton, GB • 5d ago

Be part of our journey...

Location: St Mary’s Stadium

Hours: Full time, 37.5 hours per week

Contract Type: Permanent

Criminal Record Check: DBS Basic

What is the role

As an Email Marketing Executive, you will create and execute targeted email and wider direct marketing communications, leveraging the data we receive from fans. Your role will focus on implementing a variety of strategic email marketing campaigns aimed at engaging with fans and driving revenue across key commercial areas within Southampton Football Club.

We are looking for someone who shows a willingness and energy to get involved and to suggest new ideas for the team to develop and grow with a real drive in gaining better results.

What will you be doing?

Supporting a season-long campaign plan, you’ll contribute across key areas like season tickets, match tickets, memberships, hospitality, retail and more to execute our email marketing plan around these areas, aligning with the marketing goals.

Your responsibilities include monitoring email campaign performance using a test-and-learn approach to maximise effectiveness, optimising data collection to grow our database and assisting with regular reporting on campaign results, database size and data quality. You’ll also use segmentation to deliver timely, relevant messages to fans, ensuring all communications are engaging and reflect the club’s tone of voice.

Is this you?

We are looking for someone with at least one years’ experience in an email marketing role. You will be equipped with knowledge of key marketing channels and know your way around building campaigns. A huge passion of the sport or football industry goes a long way as well.

An understanding of the importance of data and using that data in an innovative way to target the right groups of supporters with the right message, via the right channel, at the right time.

Other competencies which are required include:

Essential Qualifications, Experience & Skills:

One years’ experience in a similar email marketing role.
Educated to at least degree level, or equivalent experience.
Hands on marketing experience.
Passion for learning and keeping up with changes and trends.
Confident in using spreadsheets – comfortable looking at a table of figures and being able to take insights from what you see.
An organised team player, the ability to work across multiple teams; always thinking about how best to deliver our campaigns to achieve the wide-ranging club goals.

Desirable Experience & Skills:

Experience of using Dotdigital or an equivalent platform to send email communications.
You know your way around Photoshop and InDesign.

How this benefits you…

If you are successful, you can look forward to a healthy benefits package;

Access to x2 free match tickets for every home league game.
Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
Discounted Southampton Football Club merchandise.25 days’ holiday per year excluding bank holidays plus your birthday off each year.
Contributory Pension Scheme.
Worldwide Travel Insurance for you and your family.
Learning & Development opportunities - supporting you to develop your potential and achieve in your career.
Free onsite parking.
Cycle to Work Scheme.
Collaborative & inclusive working culture.

How can I apply?

Just click on the apply button, enter your details and answer a quick pre-screening questionnaire, then attach your CV.

The closing date for applications is 8th January 2025.

*We reserve the right to close this vacancy early, if a high volume of applicants are received.*