Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the
storytellers bringing our characters to life, the
creators bringing them to your living rooms and the
dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
Warner Bros. Discovery is recruiting a
Marketing CRM Specialist to join its EMEA Retention Team.
The successful candidate will play a pivotal role in supporting the expansion of Warner Bros. Discovery's CRM activities into new markets across the EMEA region. Working at the intersection of local, regional, and global teams, this role is critical in ensuring strategic alignment and operational excellence for CRM initiatives.
This role focuses on steering, coordinating, and enhancing CRM marketing efforts across email, push, and in-app channels to drive customer engagement, retention, win-back, and up-selling strategies for entertainment shows, major sporting events, and lifecycle campaigns.
The Marketing CRM Specialist will act as a key liaison between local market teams and the broader global marketing organization, ensuring seamless collaboration and consistency in CRM strategies tailored to regional dynamics and growth opportunities.
Your Role Responsibilities
- Support EMEA Market Expansion: Partner with the Retention Director and local market teams to develop and execute CRM strategies for entry into new territories, ensuring alignment with regional business goals.
- Liaison with Global and Local Teams: Serve as the primary contact point between local EMEA markets and global stakeholders to ensure CRM activities are well-coordinated, optimized, and aligned with company objectives.
- Strategic CRM Campaign Management: Plan and guide multi-channel CRM campaigns, leveraging email, mobile messaging, and web to maximize subscriber engagement and retention.
- Standardize CRM Practices: Define and implement best practices for contact plans and database segmentation, working closely with local teams to standardize and optimize CRM operations across regions.
- Lifecycle Campaigns: Oversee the planning and execution of targeted campaigns for entertainment launches, major sports events, and other lifecycle initiatives in collaboration with local market teams.
- Testing and Optimization: Drive A/B and multivariate testing to refine segmentation, personalization, offers, content, calls-to-action, timing, and frequency across campaigns.
- Analytics and Reporting: Develop benchmarks and work with CRM data analysts to monitor, analyze, and report on campaign performance, providing actionable insights to drive improvements.
- Cross-Regional Collaboration: Ensure seamless communication and knowledge-sharing across European and global teams to foster innovation and efficiency in CRM practices.
Required Skills And Experience
- Fluency in Turkish and English (written and verbal) is essential.
- Proven experience managing CRM initiatives in a consumer-facing organization, with exposure to subscription-based business models.
- Expertise in email marketing fundamentals, including segmentation, deliverability, and key performance metrics.
- Strong project management skills, with experience managing multi-stakeholder projects across multiple regions.
- Ability to work in a cross-functional, agile environment, balancing strategic thinking with hands-on execution.
- Highly organized, detail-oriented, and capable of managing complex, multi-faceted projects.
- Proactive mindset with a strong focus on growth, innovation, and problem-solving.
- Basic knowledge of HTML is a plus.
- Adobe Photoshop skills are a bonus.
- Passion for the streaming and sports industries is a strong advantage.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
