Freelance Content Writer

KKBC • Part-time • Remote (GB) • £18 - £20 / hour • 5d ago

Summary:
A web content copywriter is responsible for crafting compelling, persuasive, and clear text for websites and online platforms, and should have excellent writing and editing skills, a deep understanding of digital marketing and SEO, and the ability to adapt their writing style to different audiences and platforms.

Key responsibilities:
1. Research and Analysis:

Conducting thorough research on industry-related topics.
Analyzing competitors' content to identify gaps and opportunities.
Gathering and verifying factual information from reliable sources.
Ability to simplify complex concepts and make them accessible to a broad audience.

2. Content Creation:

Writing clear, concise, and compelling content for websites, blogs, social media, newsletters, whitepapers, webinars, script writing, press releases, and other digital platforms.
Developing personalized content tailored to different stages of the customer journey.
Developing content ideas and outlines that align with the brand’s voice and objectives.
Ensuring all written content is original and free of plagiarism.
High level of accuracy and attention to detail in all aspects of writing and editing.
Commitment to producing error-free and high-quality content consistently.

3. SEO Optimization:

Incorporating relevant keywords naturally into the content.
Optimizing headlines, meta descriptions and keywords for search engines.

4. Editing and Proofreading:

Reviewing and revising content for grammatical accuracy, clarity, and coherence.
Ensuring consistency in tone, style, and branding.
Utilizing editing tools to enhance content quality.
Revise content based on feedback from stakeholders and ensure it meets the company’s standards for quality and tone.

6. Audience Engagement:

Understanding the target audience and tailoring content to meet their needs and preferences.
Encouraging audience interaction through calls to action
Responding to feedback and making necessary content adjustments.

7. Brand and Compliance:

Adhering to brand guidelines and ensuring content aligns with the brand’s voice and style.
Ensuring compliance with copyright laws and industry regulations.

Requirements:

3-5 years of proven experience as a content writer, copywriter, or similar role in marketing or communications.
Bachelor of Communications, Mass Media, and any other relevant disciplines
Exceptional time management skills and proactive nature.
Strong research and analytical skills.
Ability to accept and implement constructive feedback to improve content quality.
Excellent writing, editing, and proofreading skills.
Proficiency in SEO best practices.
Ability to work independently and collaboratively.
Strong understanding of digital marketing principles and strategies.
Ability to quickly understand and adapt to the company’s voice and brand guidelines.
Availability to work on a flexible schedule as needed.