I’m looking to partner with freelance Digital Analytics specialists to help analyse data to drive business insights, improve user experience, and optimise digital marketing strategies.
You’ll have a deep understanding of a variety of digital analytics tools, data tracking, and the ability to translate complex data into actionable recommendations.
You will:
- Develop and implement comprehensive tagging strategies to ensure accurate tracking of user interactions across digital platforms, and collaborate with web developers to ensure proper implementation of analytics using GTM
- Analyse data from a variety of sources to provide actionable insights, and maintain custom reports and dashboards to track key performance indicators
- Conduct regular audits of data to identify and resolve tracking issues
- Translate business needs into technical specifications for data tracking and reporting
- Identify opportunities to optimise digital campaigns and website performance based on data insights
You will need:
- Strong experience in digital analytics, with proficiency in Google Analytics, GA4, Adobe Analytics, GTM, SQL, Tableau, and familiarity with Python, R, and JavaScript
- Strong experience with A/B and multivariate testing, and the ability to interpret and analyse complex data sets
- Knowledge of statistical analysis methods
- Excellent communication skills, with the ability to communicate complex information to non-technical audiences
