Jobs search

Social Media Manager

Caravan Club • East Grinstead, ENG, GB • 3w ago

Location: East Grinstead

Job type: Permanent

Responsible to: Head of Communications and Events

Line management responsibility: Social Media Executive and Community Manager

About the job:

Responsible for the management and development of the social media function to drive awareness and increase consideration of the brand through the creation and distribution of highly effective and engaging social content, supporting the Club’s acquisition and retention aims.

The Social Media Manager is a key influencer in how the Club embeds good working practices, and mines and harnesses the rich content available from its membership base, and turns this into industry leading social communications. Working with the wider Marketing team and other areas of the Club, the role requires collaboration to ensure that all channels are optimised. Review, analyse and recommend improvements to all existing Club related social media platforms including the Club’s own closed SM platform – Club Together.

Key tasks/accountabilities:

To maximise customer retention, activation and engagement across all social media channels. Define and develop appropriate KPIs to measure success.
Maintain and develop the Club’s existing closed SM Community (Club Together), reviewing fit with new social media platforms
Evaluate and interpret the behaviours of the social media customer against that of the customer segmentation to improve campaign performance and customer engagement.
Work closely with the Marketing and Research & Insight teams to identify target audiences for social media campaigns.
Champion the effectiveness of social media to deliver business performance through a continual and optimized approach and sharing any learnings back into the wider business.
Working with the Marketing & Sales teams and other internal stakeholders to ensure all marketing campaigns are aligned and integrated across the social channels.
Monitor the social media activities of all relevant competitors.
Manage and develop the relationship and performance of external agencies utilised to deliver the Club’s social strategy.
Ensure all social media marketing campaigns adhere to market regulations i.e. Advertising Standards, CAP codes and GDPR.
Monitor social media activities of The Club, ensuring that all reputational issues are flagged and discussed with the External Communications Manager.
Close liaison with the Contact Centre to ensure that all outbound campaigns and initiatives are discussed and shared in a timely manner, ensuring that members and non-members alike are given the most up to date and informative content and moderated responses.

Essential skills & experience required:

Educated to degree level, ideally with a recognised Social Media or
Marketing qualification
Significant experience in an insight driven social media role in a business to
consumer marketing environment with the ability to translate insight and
analysis into an effective social media strategy.
Experience of managing a social media team to deliver campaigns and
content management, with appropriate writing skills to represent and
respond on behalf of the company on all social media platforms.
Understanding of GDPR as it applies and impacts Social Media channels
A proven track record of delivering projects on time and to budget
Strong written and oral communication and presentation skills
Commercially astute including significant budget line responsibility.
Excellent relationship management skills
Comfortable working as part of a team as well as on their own initiative
Able to manage multiple work streams effectively to ensure deadlines are
met
Positive and enthusiastic with a can-do attitude and a focus on problem-
solving