- Opportunity to work for a renowned SaaS vendor
- Exciting position within a growing Demand Generation Function
- Opportunity to support the marketing automation processes for the team
- Business Critical Role
- £30-33k
- Exquisite Central Manchester Office
- The role will require you to be in the office 5 days a week
Established in 2015. Our client who are part of a significant company group who have successful operations across the UK, Ireland, Canada, New Zealand and Australia and are trusted by over 100,000 businesses worldwide. This company are the Number 1 HR Software provider in the market - transforming how small businesses manage and streamline all HR tasks - from holiday management/ sickness reporting, expense tracking and much more. It's an exciting time to join this fast-growing demand generation team in a company planning for continual growth over the next few years.
The Role: You will play a pivotal role is shaping the marketing automation processes of the organisation. Responsibilities include but aren't limited to:
- Support marketing team members with strategic expertise, setting up and monitoring Marketo campaigns and automations
- Build, manage, regularly refresh & optimise drip email campaigns
- Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points
- Build and optimise email campaigns for webinars - from webinar invites, countdown to webinar follow-ups
- Work with Salesforce teams on data segmentation and reporting
- Maintain and optimise data cleanliness on a regular basis
- Monitor overall Marketo performance and health
- Provide ad-hoc, weekly and monthly reporting on email journeys against targets
- Work with key stakeholders across various departments, such as service teams and sales team, to understand the funnel and optimise client campaigns and nurture programmes
For this Email Marketing Executive, we are looking for individuals who meet the following criteria:
- Business degree, Marketing degree or a related field
- Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua and Salesforce Marketing Cloud
- Strong experience in marketing automation campaign definition and deployment.
- Experience in project/program management.
- Experience with digital analytics.
- Strong understanding of information architecture, user experience, digital marketing.
- Strong experience with campaign localisation process and deployment.
Benefits of this Email Marketing Specialist role:
- £30k-£33k basic salary
- 25 days holiday + bank holidays. Holiday increase after 2 and 5-years' service
- Day off on your birthday
- Perkbox Discounts
- Free breakfast club every Monday
Location: The role is based in Central Manchester. The role will require you to be in the office five days per week.
Can't see anything that suits you? We only advertise a small proportion of available roles within our Marketing division. Contact us to discuss your background in confidence and we'll give you a measured and realistic appraisal of your background and career requirements.
